Company's philosophy on a foreign market

• Autorzy: Križanová A. , Kolenčík J.

Warianty tytułu

SK

Filozofia podniku na zahraničnom trhu

• Konferencja: TRANSCOMP - XIV International Conference Computer Systems Aided Science, Industry and Transport
• Języki publikacji: EN

Abstrakty

EN

Philosophy of the company, that realizes its business activities on international environment, exceeds national range. The essence of the philosophy is the orientation to wider dimensions as dimensions of the domestic market, orientation to foreign markets and positioning of the products and services on these markets, followed by major need of knowledge about the relevant market, than the domestic market requires, higher business risk, different forms of business, different organizational structures.

Słowa kluczowe

EN

company's philosophy; company's mission; production concept

• Wydawca: Sieć Badawcza Łukasiewicz - Poznański Instytut Technologiczny
• Czasopismo: Logistyka
• Rocznik: 2010
• Tom: nr 6
• Opis fizyczny: Pełny tekst na CD, Bibliogr. 3 poz., rys.

Twórcy

autor

Križanová A.

autor

Kolenčík J.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economie, Univerzitna 1, 010 26 Zilina, Slovakia,

Bibliografia

• [1] Grantová úloha VEGA č. 1/0471/08 Marketingová komunikácia podniku služieb – integrovaný model podnikovej komunikácie a komunikácie so zákazníkom.
• [2] Kotler, P., Keller, K.: Marketing Management, 12. vyd. Praha: Grada Publishing, S.792, ISBN 978-80-247-1359-5, 2007.
• [3] Vodák, J.: Vplyvy globalizácie na manažment ľudského kapitálu, In: Vedecké listy, volume IV. nr.01-02 (07-08), Bratislava: STU, FCHPT, S. 82-92, ISSN 1336-815X, 2008.