Diffusion of innovations: focused on e-commerce

• Autorzy: Čorejová T. , Podperová A.
• Języki publikacji: EN

Abstrakty

EN

This paper investigates the issue of diffusion of innovations focusing e-commerce diffusion. Diffusion refers to spreading of an innovation within and across organizations. In this article there is a brief history of diffusion research described and theoretical introduction for the diffusion of innovations stated. The global diffusion of e-commerce is a process driven by a variety of forces. In this paper two diffusion models related to ecommerce are described, which could help us better understand the spread of innovations throughout the system.

Słowa kluczowe

EN

diffusion; e-commerce; innovation; adoption

• Wydawca: Sieć Badawcza Łukasiewicz - Poznański Instytut Technologiczny
• Czasopismo: Logistyka
• Rocznik: 2011
• Tom: nr 6
• Opis fizyczny: Pełny tekst na CD, Bibliogr. 6 poz., rys.

Twórcy

autor

Čorejová T.

autor

Podperová A.

• University of Žilina, Faculty of Operation and Economics of Transport and Communications, SLOVAKIA; Žilina 010 26; Univerzitná 8215/1. Phone: + 421 41 513 51 01, Fax: + 421 41 513 50 56,

Bibliografia

• [1] Rogers E. M.: Diffusion of innovations, New York, Free Press 2003. ISBN-13: 978-0-7432-2209-9.
• [2] Kini R. B., Bandyopadhyay S. K.: Adoption and Diffusion of M-Commerce, Indiana University Northwest, 2009. ISBN13: 9781605660547.
• [3] Peres R., Muller E., Mahajan V.: Innovation diffusion and new product growth models: A critical review and research directions, In International Journal of Research in Marketing, Vol 27, pages 91-106, 2010.
• [4] Saljoughi, F.: Adoption of M-Commerce, Grimstad, Høgskolen i Agder, Agder University College, 2002.
• [5] Shalhoub Z. K., Al Quasimi S. L.: The Diffusion of E-commerce in Developing Economies. A Resource-based Approach, Cornwall, MPG Books Ltd, 2006. ISBN-13: 978 1 84376 514 1.
• [6] Kraemer K. L., Dedrick J., Melville N. P., Zhu K.: Global E-commerce: Impacts of National Environment and Policy, New York, Cambridge University Press, 2006. ISBN 978-0-521-84822-0.