Does speed really matter when it comes to alliance performance?

• Autorzy: Hoeck M. , Ringle C. M.

Warianty tytułu

PL

Czy szybkość ma znaczenie w przypadku efektywności aliansów?

• Języki publikacji: EN

Abstrakty

EN

This paper explores the long-term partnership benefits of local strategic alliances in the software industry. A structural model of the value continuum is formulated and tested on data from small and midsize enterprises in Germany. Partial Least Squares Analysis is used to investigate the effect-casual-relations between foundation values, i.e. efficiency and effectiveness, and the innovation value. The results of our empirical study show that the innovation value of localized inter-firm networks originates from costs savings and quality improvements. On the contrary, alliance-induced 'speed', measured by an acceleration of the R&D process, improved flexibility and/or shortened delivery time, has no significant impact on the market-based performance. Time-related benefits of alliances stated in literature may be important to maintain competitive parity, but they do support competitive advantage, market development and market penetration. Instead, value is created, among others, via exchange of tacit knowledge and reduction of transaction costs, particularly by a reduction of customer service costs.

PL

W poniższym artykule zbadano czy długoterminowe partnerstwo przynosi korzyści lokalnym aliansom strategicznym w branży oprogramowania. Sformułowano strukturalny model ciągłości wartości i sprawdzono go na danych z małych i średnich przedsiębiorstw w Niemczech. Wykorzystano analizę cząstkową najmniejszych kwadratów w celu sprawdzenia przypadkowych relacji między przyjętymi danymi, np. wydajność i skuteczność oraz wartość innowacji. Wyniki naszych badań empirycznych pokazują, że wartość innowacji zlokalizowanych sieci wewnątrz firm wywodzą się z chęci uzyskania oszczędności i podniesienia jakości. Z drugiej strony, narzucona przez alians szybkość, mierzona jako przyspieszenie badań, zwiększyła elastyczność i/lub skróciła czas dostawy, ale nie ma istotnego wpływu na efektywność związaną z rynkiem. Korzyści związane z czasem dotyczące aliansów prezentowane w literaturze mogą być istotne dla utrzymania parytetu konkurencyjności, ale nie wspierają one przewagi konkurencyjności, rozwoju rynku i penetracji rynku. Zamiast tego tworzona jest wartość poprzez wymianę cichej wiedzy i redukcję kosztów transakcji, zwłaszcza przez redukcję kosztów obsługi klienta.

Słowa kluczowe

EN

local strategic networks; small and midsize enterprises; value continuum; software industry; partial least squares-analysis

PL

lokalne sieci strategiczne; małe i średnie przedsiębiorstwa; wartość continuum; branża oprogramowania; analiza cząstkowa najmniejszych kwadratów

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2010
• Tom: Vol. 2
• Strony: 81--105
• Opis fizyczny: Bibliogr. 84 poz., rys., tab.

Twórcy

autor

Hoeck M.

autor

Ringle C. M.

• TU Bergakademie Freiberg, Institute of Industrial Management,

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