Application of customer relationship management (CRM) in agriculture

• Autorzy: Milovic B.

Warianty tytułu

PL

Zastosowanie zarządzania relacjami z klientami (CRM) w rolnictwie

• Języki publikacji: EN

Abstrakty

EN

Business decisions supported by strategy of customer relationship management CRM are interesting for: retail networks, telecom operators, banks, insurance companies, travel agencies, but also for agricultural organizations. This paper highlights the importance of IT development of customer relationship management strategy. The development of information technology in agricultural organizations and easier and cheaper access to it, enables the development of electronic relationships with customers (e-CRM) which simplifies and automates the dialogue with customers and provides an answer to their requests in real time, which leads to increase of customer loyalty and satisfaction. This business strategy helps agricultural organizations to adapt their products and services for each client.

PL

Decyzje biznesowe wspierane przez strategie zarządzania relacjami z klientem CRM są interesujące dla: sieci handlowych, operatorów telekomunikacyjnych, banków, firm ubezpieczeniowych, biur podróży, ale także dla organizacji rolniczych. Artykuł ten podkreśla znaczenie rozwoju IT w strategii zarządzania relacjami z klientem. Rozwój technologii informatycznych w organizacji rolniczych, łatwiejszy i tańszy dostęp do nich, umożliwia rozwój elektronicznych relacji z klientami (e-CRM) które automatyzują i upraszczają dialog z klientami i stanowi odpowiedź na ich potrzeby w czasie rzeczywistym, co prowadzi do wzrostu ich satysfakcji i lojalności. Ta strategia biznesowa pomaga organizacjom rolniczym w ulepszaniu swoich produktów i usług dla każdego klienta.

Słowa kluczowe

EN

agriculture; agribusiness; CRM strategy; CRM; eCRM

PL

rolnictwo; agrobiznes; strategia CRM; CRM; eCRM

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2012
• Tom: Vol. 6
• Strony: 151--161
• Opis fizyczny: Bibliogr. 16 poz.

Twórcy

autor

Milovic B.

• Faculty of Economy Subotica, University of Novi Sad, Serbia,

Bibliografia

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