Funkcjonalność witryn internetowych gospodarstw agroturystycznych we Wschodniej Polsce

• Autorzy: Stepaniuk K.

Warianty tytułu

EN

Functionality of agritourism farm websites in Eastern Poland

• Języki publikacji: PL

Abstrakty

EN

The paper contains the evaluation of functionality of agritourism farm websites from the eastern part of Poland. The content analysis of 300 websites reveals the domination of information, advertising/marketing and contact functions. The personalization ability was occasionally found. The presence of on-line payment ability was not stated in any of the analyzed websites. The obtained results suggest that agritourism farm websites from Eastern Poland acquired only basic functions.

Słowa kluczowe

PL

strona internetowa; agroturystyka; informacja; marketing w sieci

EN

website; agritourism; information; marketing on-line

• Wydawca: Oficyna Wydawnicza Politechniki Białostockiej
• Czasopismo: Ekonomia i Zarządzanie
• Rocznik: 2012
• Tom: Vol. 4, no. 1
• Strony: 92--101
• Opis fizyczny: Bibliogr. 24 poz., rys., tab.

Twórcy

autor

Stepaniuk K.

• Politechnika Białostocka, Wydział Zarządzania, Katedra Turystyki i Rekreacji

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