Rozwój wydarzeń kulturalnych zorientowanych na turystykę

• Autorzy: Smoleński M.

Warianty tytułu

EN

The development of tourist cultural events

• Języki publikacji: PL

Abstrakty

EN

The paper discusses the issues connected to development of cultural events tourismoriented. Positioning of cultural events of destination was outlined by using the portfolio method. The author points out the need of comprehensive destination management with development of tourism-oriented events as a priority. There is common understanding, that high positioning of destination image is impossible with lack of marketable hallmark events - of destination mark product. Tasks of event tourism policy was discussed widely with respect to: (1) distinct facilities policy of MICE; (2) destination management organization (DMO) support for the organization, the marketing, the financing and the consulting of destination events.

Słowa kluczowe

PL

wydarzenie kulturalne; rozwój; miejsce zarządzania; impreza turystyczna

EN

cultural event; development; destination management; event tourism

• Wydawca: Oficyna Wydawnicza Politechniki Białostockiej
• Czasopismo: Ekonomia i Zarządzanie
• Rocznik: 2011
• Tom: Vol. 3, no. 2
• Strony: 73--82
• Opis fizyczny: Bibliogr. 27 poz.

Twórcy

autor

Smoleński M.

• Politechnika Białostocka, Wydział Zarządzania, Katedra Turystyki i Rekreacji

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