Wizerunek a lojalność turysty względem obszaru recepcji turystycznej

Smoleński, M.

Artykuł - szczegóły

Tytuł artykułu

Wizerunek a lojalność turysty względem obszaru recepcji turystycznej

Autorzy

Smoleński M.

Treść / Zawartość

Pełne teksty:

httpwww_zneiz_pb_edu_plkwartalnik120102_2smolenski.pdf

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Warianty tytułu

Destination's image and tourists' loyalty behaviors

Języki publikacji

Abstrakty

On the basis of tourism marketing literature analysis this paper discusses relationship between a destination’s image and tourists’ loyalty behaviors with intermediary role of need for variety. This discussion is based on the cognitive-affective theory of tourist satisfaction and on the theory of “optimum level of stimuli”. Author indicates the differentiation of tourists’ loyalty behaviors depending on the need for variety sensed by them. The necessity of tourism market segmentation based on the criterion of the need for variety is a main postulate of carried out discussion. This should serve, among others, to creating of attractive destination’s image for customers with different needs for variety. Whereat, in accordance with contemporary trend of tourism market - with the superiority of the need of quest of variety during the tourist stay, the complexity of expanded tourist offers based on the novelty should underlie construction of destination’s image.

Słowa kluczowe

lojalność turysty recepcja turystyczna

destination image satisfaction loyalty need for variety

Wydawca

Oficyna Wydawnicza Politechniki Białostockiej

Czasopismo

Ekonomia i Zarządzanie

Rocznik

2010

Tom

Vol. 2, no. 1

Strony

38--51

Opis fizyczny

Bibliogr. 37 poz., rys.

Twórcy

autor

Smoleński M.

Politechnika Białostocka, Wydział Zarządzania, Katedra Turystyki i Rekreacji

Bibliografia

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Typ dokumentu

Bibliografia

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