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Methods and tools for higher education service quality assessment (survey)

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Warianty tytułu
PL
Metody i narzędzia oceny jakości kształcenia w uczelni wyższej
Języki publikacji
EN
Abstrakty
EN
The concept of quality of education in education, a number of years ago and is associated with the achievement of agreed standards, as well as consistency between the objectives of the program and the competence of graduates. There is no uniform terminology and definition of ”quality education” is understood as in any field. By E. Deming, ”Quality is what satisfies and even delights the customer”. Customer in college are students who express an opinion on the services received.
PL
Pojęcie jakości kształcenia w edukacji pojawiło sie˛ kilka lat temu i wiąże się z osiągnięciem przyjętych standardów, a także spójności między celami, programem i kompetencjami absolwentów. Nie ma jednolitej terminologii i określenie „jakość kształcenia” jest rozumiane tak jak w każdej dziedzinie. Wg E. Deminga „jakość jest tym, co zadowala, a nawet zachwyca klienta”. Klientem w uczelni wyższej są studenci, którzy wyrażają opinię w zakresie usług otrzymanych.
Rocznik
Tom
Strony
87--102
Opis fizyczny
Bibliogr. 47 poz., tab.
Twórcy
  • University of Plymouth, School of Computing and Mathematics, Plymouth
Bibliografia
  • [1] Gilmore, H.L.: Product conformance Quality Progress, Vol. 7, No. 5, 1974, pp. 16-19.
  • [2] Brigham, S.: 25 Snapshots of a Movement: Profiles of Campuses Implementing CQI, American Association of Higher Education, Washington, 1994, DC. 187.
  • [3] Dorweiler, V.P., Yakhou, M.: Changes in professional degree programs in the USA: an environmental analysis of professional education requirements Vol. 13 No. 2, 1998, pp. 231-51.
  • [4] Crosby, P.B.: Quality is Free, McGraw-Hill, New York, 1979.
  • [5] Parasuraman, A., Zeithaml, V. A. and Berry, L.L.: A Conceptual Model of Service Quality and its Implication for Future Research, Journal of Marketing, Vol. 49 (Fall), 1985, pp. 41-50.
  • [6] Filippov, Vladimir: Defining the Principles of Cultural Heritage in the European Higher Education Area, 1 Higher Education in Europe, 2006, 31: 4, pp. 359— 361.
  • [7] Sallis, E.: Total Quality Management in Education, Second Edition, Kogan Page, London, 1996.
  • [8] Bannister, D., Fransella, F.: The inquiring man: the theory of personal constructs, Penguin Books Ltd, England, 1971.
  • [9] Zeithaml, V. A., Parasuraman A., Berry L.: Delivering quality service: balancing customer perceptions and expectations, London, Macmillan, 1990.
  • [10] Parasuraman A., Zeithaml V. BERRY, L. A.: Conceptual model of service quality and its implications for future research, Journal of Marketing, 1985, vol. 49, p. 41-50.
  • [11] Parasuraman, A., Zeithaml, V., Berry, L.: SERVQUAL: A multi-item scale for measuring consumer perceptions of service quality, Journal of Retailing, 1988, vol. 64, p. 12-40.
  • [12] Parasuraman, A., Berry, L., Zeithaml, V.: Refinement and reassessment of the SERVQUAL scale, Journal of Retailing, 1991, vol. 67, pp. 420-450.
  • [13] Parasuraman, A., Zeithaml, V., Berry, L.: Reassessment of expectations as a comparison standard in measuring service quality, Journal of Marketing, 1994, vol. 58, pp. 111-124.
  • [14] Carl A. Ruby: Assessing Satisfaction with Selected Student Services Using SERVQUAL, a Market-Driven Model of Service Quality, NASPA Journal, 1998, vol. 35, pp. 331-341.
  • [15] Otávio José De Oliveira, Euriane Cristina Ferreira: Adaptation and application of the SERVQUAL scale in higher education, Proceedings of POMS 20th Annual Conference Orlando, Florida U.S.A., May 1-4, 2009.
  • [16] Gronroos C.: Service management and marketing: A customer relationship management approach, 2nd edition, John Wiley & Sons, West Sussex England, 2000.
  • [17] Cuthbert PF.: Managing service quality in HE: is SERVQUAL the answer? Part 1”, Managing Service Quality, 1996, vol. 6, no.2, pp. 11-16.
  • [18] Cuthbert PF.: Managing service quality in HE: is SERVQUAL the answer? Part 2, Managing Service Quality, 1996, vol. 6, no. 3, pp. 31-35.
  • [19] Seth N., Deshmukh, S.G., Vrat P.: Service Quality Models: A Review, International Journal of Quality & Reliability Management, 2005, vol. 22, No.9, pp. 913-919.
  • [20] Teas R.K.: Expectations, performance evaluation and consumers’ perceptions of quality, Journal of Marketing, 1993, vol. 57, pp. 18-34.
  • [21] Khan M.S.: Studies on some aspects of service quality evaluation with specific relevance to Indian service industries, PhD Thesis. National Institute of Technology, INDIA, April 2007.
  • [22] Carman J.M.: Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions, Journal of Retailing, 1990, vol. 66 no. 1, pp. 33-55.
  • [23] Babakus, E., Boller. G.W.: An empirical assessment of the SERVQUAL scale, Journal of Business Research, 1992, vol. 24, pp. 253-268.
  • [24] Teas R.K.: Expectations, performance evaluation and consumers’ perceptions of quality, Journal of Marketing, 1993, vol. 57, pp. 18-34.
  • [25] Brown T.J., G.A. Churchill Jr, and P.J. Peter: Improving the measurement of service quality, Journal of Retailing, 1993, vol. 69, pp. 127-138.
  • [26] Cronin, J.J. Jr, S.A. Taylor.: Measuring service quality: A re-examination and extension. Journal of Marketing, 1992, vol. 56, pp. 55-68.
  • [27] Taylor S., Baker T.: An Assessment of the Relationship between Service Quality and Customer Satisfaction in the Formation of Consumers’ Purchase Intentions, Journal of Retailing, 1994, vol. 4, No. 2, pp. 163-178.
  • [28] Miller John A.: Studying Satisfaction, Modeling Models, Eliciting Expectations, Posing Problems, and Making Meaningful Measurement, in Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction, H. Keith Hunt, ed. Cambridge, NA: Marketing Science Institute, 1977, p. 72-91.
  • [29] Swan John E. and Trawick Frederick I.: Satisfaction related to Predictive vs. Desired Expectations, in Refining Concepts and Measure of Consumer Satisfaction and Complaining Behavior, H. Keith Hunt and Ralf L. Day, eds. Bloomington, IN: Indiana University, 1980, p. 7-12.
  • [30] Prakash Ved: Validity and Reliability of the confirmation of Expectations Paradigm as a Determinant of Consumer Satisfaction, Journal of the Academy of Marketing Science, 12 Fall, 1984, p. 63-76. Methods and tools for Higher Education Service quality assessment (survey)
  • [31] Monroe, Kent B., and R. Krishna: The effect of Price on Subjective Product Evaluations, in Perceived Quality, Jacob Jacoby and Jerry c. Olson, eds. Lexington, MA: Lrxington Books, 1985, p. 209-232.
  • [32] Thompson, A.C.: Minkowski Geometry, Cambridge University Press, Cambridge 1996.
  • [33] Ginter James L.: An Experimental Investigation of Attitude Change and Choice of a New Brand, Journal of Marketing Research, 1974, p. 30-40.
  • [34] Cronin, J.J, Taylor, S.A.: SERVPERF versus SERVQUAL: Reconciling Performance-based and Perceptions-minus-Expectations Measurement of Service Quality, Journal of Marketing, 1994, Vol. 58, pp. 125-131.
  • [35] Abdullah F.: HEdPERF versus SERVPERF: The Quest for ideal measuring instrument of service quality in higher education sector, Quality Assurance in Education, 2005, Vol. 13, No. 4, pp. 305-328.
  • [36] Firdaus A.: The development of HEdPERF: a new measuring instrument of service quality for the higher education sector, International Journal of Consumer Studies, 30 (6): 569-581, 2006.
  • [37] Firdaus A.: Measuring service quality in higher education: three instruments compared, International Journal of Research & Method in Education, 29(1): 71-89, 2006.
  • [38] Wan Zahari,Wan Yusoff, Maziah Ismail: FM-SERVQUAL: A new approach of service quality measurement framework in local authorities, Pacific Rim Real Estate Society, 2008.
  • [39] Caruana A. and Pitt L.: INTQUAL – an internal measure of service quality and the link between service quakity and business performance, European Journal of Marketing, 1997, Vol. 31, No. 8, pp. 604-616.
  • [40] Prakash Ved: Validity and Reliability of the confirmation of Expectations Paradigm as a Determinant of Consumer Satisfaction, Journal of the Academy of Marketing Science, 1984, p. 63-76.
  • [41] Monroe Kent B. and R. Krishna: The effect of Price on Subjective Product Evaluations, in Perceived Quality, Jacob Jacoby and Jerry c. Olson, eds. Lexington, MA: Lrxington Books, p. 209-232.
  • [42] Shaik N., Lowe S., Pinegar K.: DL-sQUAL: A multiple-item scale for measuring service quality of online distance learning programs, Online Journal of Distance Learning Administration, IX(II), 2006.
  • [43] Farah Merican, Suhaiza Zailani and Yudi Fernando: Development of MBA Program-Service Quality Measurement Scale, 1. International Review of Business Research Papers. Vol. 5 No. 4 June 2009, pp.280-291. 101
  • [44] Mahapatra S.S., Khan M.S.: A framework for analysing quality in education settings, European Journal of Engineering Education, 2007, Vol. 32, No. 2, pp. 205–217.
  • [45] Philip G., Hazlett S.A.: The measurement of service quality: a new P-C-P attributes model, Int. J. Qual. Reliab. Mngt, 1997, 14, pp. 260–286.
  • [46] Saleh F., Ryan C.: Analyzing service quality in the hospitality industry using the SERVQUAL model, Service Ind. J., 1991, 11, pp. 324–343.
  • [47] Weitzel W., Schwarzkof A.B. and Peach, E.B.: The influence of customerservice on retail store, J. Retail, 1989, 65, p. 27–39.
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BPB1-0047-0014
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