Cena i jakość

• Autorzy: Bugdol M.

Warianty tytułu

EN

The price and quality. Relationship and changes

• Języki publikacji: PL

Abstrakty

EN

The author presents the basic and current relations between the price and quality of products. The subjects of his characterisation include the significance of knowledge and information, the current situation on the market and in the sector, as well as the quality of interactions. He stresses the importance of trust games and develops practical recommendations to be implemented in pro-quality organisations.

Słowa kluczowe

PL

jakość produktu; cena produktu; relacja cena i jakość

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2011
• Tom: R. 43, nr 5
• Strony: 10--13
• Opis fizyczny: Bibliogr. 10 poz.

Twórcy

autor

Bugdol M.

Bibliografia

• 1. Falkowski A., Tyszka T. (2001): Psychologia zachowań konsumenckich, GWP, Gdańsk.
• 2. Jackson E. C., Narasimhan R. (2010): A Dynamic Pricing Game Investigating The Interaction Of Price And Quality On Sales Response, „Journal of Business & Economics Research”, nr 8(9), s. 37-52
• 3. Palmer A. (2011): Special Report, „The Economist” z dn. 7.03.2011
• 4. Rao A.R. (2005): The Quality of Price as a Quality Cue „Journal of Marketing Research”, nr 42 (4), s. 401-405
• 5. Scitovsky T. (1945): Some Consequences of the Habit of Judging Quality by Price, „Review of Economic Studies”, nr 72(32), s. 100-105
• 6. Shiv B., Ziv C., and Dan A. (2005): Placebo Effects of Marketing Actions: Consumers May Get What They Pay For, „Journal of Marketing Research”, nr 42 (November), s. 383-93
• 7. Sethi S. P., Bass F. M. (2003). Optimal pricing in a hazard rate model of demand, „Optimal Control Applications & Methods”, nr 24(4), 183-196
• 8. Silverman D. Marsh J. Rickertsen R., Charkin R., Elsbach K. D. (2008): Will Our Customers Bail Us Out? „Harvard Business Review”, nr 86(5), s. 37-48.
• 9. Skolimowski J. (2007): Ekseryment Radiohead, „Dziennik” z 12.11.2007.
• 10. Wu J. Zhai X., Zhang Ch., Xu L. (2011): Sparing quality information in a dual-supplier network: a game theoretic perspective, „International Journal of Production Research”, nr 49(1), s. 199-214