Tytuł artykułu
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Warianty tytułu
Quality features of polish and foreign food products in the opinions of polish 25-years customers
Języki publikacji
Abstrakty
In the article the problem of perceiving by customers quality features of Polish and foreign food products was presented. On the base of the field empirical researches the role of these features was described with point of young and all respondents' view. The special attention was paid to taste and health safety listed by the most of respondents in the case of Polish and in the case of foreign products. On the base of this conclusion the quality positioning matrix was prepared to estimate the perceived level of the both features and to show the future activitiesof the producer. In the respondents' opinions (especially young) the Polish food products should be strongly promoted with point of view of their origin. The low level of respondents' knowledge about origin of some trade marks was the proof of producers' faults in this area.
Wydawca
Czasopismo
Rocznik
Tom
Strony
37--42
Opis fizyczny
Twórcy
autor
- Zakład Marketingu Katedry Ekonomii i Zarządzania Uniwersytetu Przyrodniczego w Lublinie
Bibliografia
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BAT9-0017-0037