Cechy jakościowe polskich i zagranicznych produktów spożywczych w opiniach polskich 25-latków

• Autorzy: Baruk A. I.

Warianty tytułu

EN

Quality features of polish and foreign food products in the opinions of polish 25-years customers

• Języki publikacji: PL

Abstrakty

EN

In the article the problem of perceiving by customers quality features of Polish and foreign food products was presented. On the base of the field empirical researches the role of these features was described with point of young and all respondents' view. The special attention was paid to taste and health safety listed by the most of respondents in the case of Polish and in the case of foreign products. On the base of this conclusion the quality positioning matrix was prepared to estimate the perceived level of the both features and to show the future activitiesof the producer. In the respondents' opinions (especially young) the Polish food products should be strongly promoted with point of view of their origin. The low level of respondents' knowledge about origin of some trade marks was the proof of producers' faults in this area.

Słowa kluczowe

PL

produkt spożywczy; jakość polskich produktów spożywczych; jakość zagranicznych produktów spożywczych; opinia młodych Polaków

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2010
• Tom: R. 42, nr 8
• Strony: 37--42

Twórcy

autor

Baruk A. I.

• Zakład Marketingu Katedry Ekonomii i Zarządzania Uniwersytetu Przyrodniczego w Lublinie