Wspólczesne organizacje a zaspokajanie potrzeb klientów

• Autorzy: Bugdol M.

Warianty tytułu

EN

How do contemporary organizations cope with meetins their customers' requirements!

• Języki publikacji: PL

Abstrakty

EN

The existing definitions of quah'ty as well as the commoniy known quality management rules frequently refer to the notion of customers' requirements and expectations. A quality product is a product which meets customers' requirements best of all. It turns out, however, that organizations fulfill not only the already existing requirements. In order to boost sales some of them create new requirements or even impose them (not always in an ethical manner). This paper aims at identifying various quality strategies used by contemporary organizations. The author presents various strategies of developing requirements and imposing them on customers, as well as strategies based on mutual learmng processes.

Słowa kluczowe

PL

potrzeba klientów

EN

customers' requirements

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2012
• Tom: R. 44, nr 10
• Strony: 21--23
• Opis fizyczny: Bibliogr. 6 poz.

Twórcy

autor

Bugdol M.

Bibliografia

• 1. Bauman Z. [2011): Żyjąc w czasie pożyczonym. Rozmowy z Citlali Rovirosą-Madraza, Wydawnictwo Literackie, Warszawa.
• 2. Betting China, „The Economist" z 30.07.2011
• 3. Dale B. G. (1999): Managing Quality, Blackwell Business, London.
• 4. (—) Great Ideas are hard to come by, "Fortunę" z dn.23.04.2012,s. 43
• 5. Polska Norma PN-IS09000:2006. Systemy zarządzania jakością. Podstawy i terminologia, PKN, Warszawa 2006.
• 6. (—) The other Asian giant Companies are scrambling to decode the Indian consumer, "The Economist" z 06.08.2011