Jakość relacji pomiędzy podmiotami niszy rynkowej

• Autorzy: Buszko A.

Warianty tytułu

EN

The quality relation among partners in market niche as an example of bank and construction company

• Języki publikacji: PL

Abstrakty

EN

The main aim of this article is to present the idea of quality relation among partners in market niche as an example of bank and construction company. The minor aim is to identify factors fostering such cooperation. Employees of 72 construction companies and 36 banks were questioned. Based upon received answers the big differences of opinions was discovered. That why the idea of quality relation in construction market niche supposed to create more trust and knowledge.

Słowa kluczowe

PL

jakość relacji pomiędzy podmiotami

EN

quality relation among partners

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2012
• Tom: R. 44, nr 4
• Strony: 45--50
• Opis fizyczny: Bibliogr. 11 poz.

Twórcy

autor

Buszko A.

• Uniwersytet Warmińsko-Mazurski w Olsztynie

Bibliografia

• 1. Buszko A. Zarzadzanie przedsiębiorstwem budowlanym w warunkach transformacji społeczno-gospodarczej. Orgmasz. Warszawa. 2005
• 2. Buszko A. Kreowanie wiedzy w przedsiebiorstwie budowlanym. TNOiK. Toruń. 2010
• 3. Garvin D. Managing Quality: The Strategies and Competitive Edge" in The Free Press. New York. 2000
• 4. Hansen T. Quality in the Marketplace: A Theoretical and Empirical Investigation. European Management Journal Vol. 19 Nr2 2011
• 5. Juran J. Quality planning. Teora Editions, Bucharest. 1999
• 6. Kaye M. & Anderson R. Continuous Improvement; The Ten Essential Criteria, in International Journal of Quality and Reliability Management, New York. 2003
• 7. Leeflang P. Paving the way for "distinguished marketing". International Journal of Research Marketing. Nr 28 2011
• 8. Longbottom D., Mayer R., Casey J. Marketing, total quality management and benchmarking: exploring the divide. Journal of Strategic Marketing Nr 8 2000
• 9. Parzinger M.J., Nath R. A study of the relationships between total quality management implementation factors and software quality. Total Quality Management. Nr 11, 2000
• 10. Rezazadeh A., S. Najafi S., Hatami-Shirkouhi L., Miri-Narges S. Evaluating and prioritizing critical success factors of TQM implementation based on fuzzy AHP. Journal of Productivity and Quality Management Vol. 9 Nr 1z 2012
• 11. Simberova I., Pollard D. Stakeholder Relations Focus in Marketing Concepts of Companies. Economics and Management Nr 13 2008