Zarządzanie relacjami z klientem oparte na wiedzy (koncepcja CKM)

• Autorzy: Sadowski A.

Warianty tytułu

EN

Knowledge-based Customer Relationship Management (the CKM concept)

• Języki publikacji: PL

Abstrakty

EN

The author presents the concept of Customer Knowledge Management (CKM). He shows that through the introduction of knowledge management into CRM systems made it possible to combine the mechanistic approach, based on technology and analysis, and the data biased towards a human and his knowledge potential. An integration of the CRM concept and knowledge management by means of building a CKM model brings the significant benefit of a more extensive use of the corporate resources.

Słowa kluczowe

PL

zarządzanie relacjami z klientem; koncepcja CKM; zarządzanie wiedzą

EN

Knowledge-based Customer Relationship Management; Customer Knowledge Management; CKM concept; customer relationship management (CRM); knowledge management

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2004
• Tom: R. 36, nr 10
• Strony: 10--13
• Opis fizyczny: Bibliogr. 17 poz.

Twórcy

autor

Sadowski A.

Bibliografia

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