Strategia masowej indywidualizacji. Cz. 1

• Autorzy: Jabłońska K.

Warianty tytułu

EN

Strategy of mass customisation. Pt. 1

• Języki publikacji: PL

Abstrakty

EN

Mass customisation is a business strategy involving provision of customised goods or services to individual customers to meet their particular needs within acceptable time and at prices not much different from those for mass products. The author presents types and characteristics of the strategy. Besides, she discusses factors that allow creating a well-functioning mass customisation system.

Słowa kluczowe

PL

masowa indywidualizacja; masowa personalizacja; system połączeń

EN

mass customisation; mass personalization; linkage system

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2004
• Tom: R. 36, nr 3
• Strony: 4--8
• Opis fizyczny: Bibliogr. 10 poz.

Twórcy

autor

Jabłońska K.

Bibliografia

• 1 P. F. Druckner, The Practice of Management, New York: Harper. 1954.
• 2 S. Davis, Future Perfect Reading: Addison-Wesley, 1987
• 3 Frank Piller, Ralt Reicłrwald, Kathrin Moslein, Christoph Lohse; Brokers Models For Mass Customization Based Electronic; Technische Universitat Munchen 2000
• 4 M. M. Tseng, J. Jiao; Mass Customiztion in G. Salvendy (Ed.) Handbook ot Industrial Engineering 3rd edition, New York: Wiley 2001, pp. 605-625
• 5 Mitchell M. Tseng, Frank T. Piller; The Customer Centric Enterprise; New York/Berlin: Springer 2003
• 6 James H. Gilmore, B. Joseph Pine II, Cztery Oblicza Mass Customization, Harvard Business Review, January-February 1997
• 7. Patricia B. Seyboldwith Ronni T. Marshak, Customers.com, Random House Business Book, London 1999
• 8. Frank Piller, „Customer interaction and digitizability - a structural approach to mass customization.", Rautenstrauch et al. (ed.): Moving towards masscustomization, Springer: Heidelberg/Berlin/New York, 2002.
• 9. Paul Zipkin, The limits of mass customization, MIT Sloan Management Review, Spring 2001
• 10. B. Joseph Pine II, Bart Victor, Andrew C. Boynton; Making Mass Customization Work; Harvard Business Review, September-October 1993