Zarządzanie relacjami z klientem. [Cz.] 1, Istota i zasady CRM

• Autorzy: Wiącek D. , Bagiński J.

Warianty tytułu

EN

Customer Relationship Management. [Pt.] 1, The CRM essence and principles

• Języki publikacji: PL

Abstrakty

EN

On the beginning must be said that the "typical customer" doesn't exist. This is statistical meaning only, which in confrontation with the pragmatic reality does not function. Therefore the question who is my customer (really and potentially) is completely basic in consideration of future commercial achievements of everybody. The determination of CRM (Customer Relationship Management) is not so clear in historical development. The present explanation and application of its essence and stimulating principles is very useful for organizations interested with proper progress on so competitive national and international markets. The compact and step by step description is very helpful for each reader.

Słowa kluczowe

PL

relacje z klientami; zarządzanie relacjami z klientem

EN

customer relationship; customer relationship management (CRM)

• Wydawca: Wydawnictwo SIGMA-NOT
• Czasopismo: Problemy Jakości
• Rocznik: 2003
• Tom: R. 35, nr 6
• Strony: 16--19

Twórcy

autor

Wiącek D.

autor

Bagiński J.