Operational competitiveness development in turbulent business environment: a case study in Thailand fine gold jewelry export industry

• Autorzy: Nithisathian K. , Takala J. , Rattanakomut S. , Walsh J. , Wu Q. , Liu Y.
• Języki publikacji: EN

Abstrakty

EN

The purpose of this paper is to identify and analyze strategy towards Thailand production service industry. Various tools are applied in the paper, including five force analysis, diamond of nation, and sense and respond method with CFI models. The analysis results show that Thai fine gold jewellery exporter should concern on value added and customer requirement; focus on product development, networking, cooperation between Thai organizers and lobbying; pay more attention to marketing orientation than personal judgment. The benefit of combining five force and diamond of nation model to analyse the strategic condition can be proved in this study.

Słowa kluczowe

EN

five forces analysis; sustainable competitiveness; sense and respond; critical factor index; CFI; fine gold jewellery industry

• Wydawca: Production Engineering Committee of the Polish Academy of Sciences ; Polish Association for Production Management
• Czasopismo: Management and Production Engineering Review
• Rocznik: 2012
• Tom: Vol. 3, No. 3
• Strony: 53--62
• Opis fizyczny: Bibliogr. 18 poz., rys., tab.

Twórcy

autor

Nithisathian K.

autor

Takala J.

autor

Rattanakomut S.

autor

Walsh J.

autor

Wu Q.

autor

Liu Y.

• Shinawatra Unviersity, School of Management, 197 Viphavadi-Rangsit Rd., Samsen Nai, Phayathai, Bangkok 10400 Thailand, phone: [phone] - 2,

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