Company image management

• Autorzy: Urban S.
• Języki publikacji: EN

Abstrakty

EN

In the market economy, the company image is of particular importance. It can be shaped intentionally through marketing activities. This paper presents an example of a big hotel and catering company, which competently makes practical use of company image management. The management board of the company regularly conducts questionnaire surveys among the guests of the hotel and uses the results of these surveys for purposes of company image management. Image management brings measurable effects because it strengthens competitiveness of the company.

Słowa kluczowe

EN

company image; image management; company competitiveness; questionnaire survey

PL

wizerunek firmy; konkurencyjność firmy; badanie ankietowe

• Wydawca: Production Engineering Committee of the Polish Academy of Sciences ; Polish Association for Production Management
• Czasopismo: Management and Production Engineering Review
• Rocznik: 2010
• Tom: Vol. 1, No. 3
• Strony: 70--74
• Opis fizyczny: Bibliogr. 6 poz.

Twórcy

autor

Urban S.

• Wrocław University of Economics, Faculty of Engineering and Economics, Komandorska 118/120, 53-345 Wrocław, Poland, phone: [phone],

Bibliografia

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• [3] Budzyński W., Companys image. Creation, management, effects, Poltext, Warsaw 2002 (in Polish).
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• [5] Rozwadowska B., Public relations. Theory, practice, prospects, Studio EMKA, Warsaw 2002 (in Polish).
• [6] Budzyński W., Public relations. Management of company reputation, Poltext, Warsaw 1998 (in Polish).