Działania promocyjne przedsiębiorstw

• Autorzy: Urbaniak M.

Warianty tytułu

EN

Promotional activities of companies

• Języki publikacji: PL

Abstrakty

EN

Industrial Marketing consists of all activities involved in the marketing of products and services to organisations customers (i.e., industrial and commercial enterprises, non-profit institution, government agencies and resellers) that use product and services in the production of consumer or industrial goods or facilitate to sell them). The subject of a study of 200 Polish industrial goods manufacturers and wholesellers were market information sources like: personal contacts, fairs and exhibitions, press advertising, mailing, radio advertising, television advertising, outdoor advertising, personal selling). The often used by the enterprises were: personal contacts, fairs and exchibitions, press advertising.

Słowa kluczowe

PL

przedsiębiorstwo; promocja; reklama

EN

marketing; enterprise; advertisement

• Wydawca: Sieć Badawcza Łukasiewicz - Poznański Instytut Technologiczny
• Czasopismo: Logistyka
• Rocznik: 1998
• Tom: nr 2
• Strony: 29--32
• Opis fizyczny: rys., tab.

Twórcy

autor

Urbaniak M.

• Akademia Ekonomiczna w Poznaniu