Women's entrepreneurship - segmentation and management dimensions

• Autorzy: Georgieva Silviya

Identyfikatory

DOI

10.17512/pjms.2022.26.2.09

Warianty tytułu

PL

Przedsiębiorczość kobiet - segmentacja i wymiary zarządzania

• Języki publikacji: EN

Abstrakty

EN

There is much research on women's entrepreneurship but little research on the types of women entrepreneurs. Therefore, the main goal of this study is to make a segmentation of female entrepreneurs. The data is based on a survey of one hundred and seventy-seven Bulgarian female entrepreneurs through a standardized questionnaire. For segmentation purposes, 10 original variables are used, which refer to the reasons for starting a business, typical characteristics of women entrepreneurs, competitive advantages, strengths and success factors, and barriers to their entrepreneurial activities. Two cluster analyses were conducted (hierarchical and non-hierarchical), resulting in three distinctive clusters. These clusters are tested for stability, validity and predictive power, while the profiling is performed with some demographic indicators. The results reveal that the first cluster includes female entrepreneurs who are driven by a desire for independence. Their management practices rely on the quality of products/services, personal customer service, family attitude towards employees and personal qualities and contacts. This cluster is dominated by young women with higher education. Unlike it, the third cluster refers to the women who became entrepreneurs out of necessity - to avoid unemployment. Older women with lower education prevail in this cluster. The second cluster is somewhere in the middle between the first and the third ones. The novelty of this study is the segmentation by certain variables that add to the understanding of women entrepreneurs and would help for better targeting of policies in support of women's entrepreneurship.

PL

Istnieje mnogość badań na temat przedsiębiorczości kobiet, ale niewiele badań na temat typologii kobiet - przedsiębiorców. Dlatego też głównym celem niniejszego opracowania jest dokonanie segmentacji kobiet - przedsiębiorców. Dane opierają się na badaniu przy użyciu kwestionariusza standaryzowanego stu siedemdziesięciu siedmiu bułgarskich kobiet -przedsiębiorców. Dla celów segmentacji wykorzystano 10 oryginalnych zmiennych, które odnoszą się do powodów rozpoczęcia działalności gospodarczej, typowych cech kobiet przedsiębiorców, przewag konkurencyjnych, mocnych stron i czynników sukcesu oraz barier dla ich działań przedsiębiorczych. Przeprowadzono dwie analizy skupień (hierarchiczną i niehierarchiczną), w wyniku których uzyskano trzy wyróżniające się skupienia. Skupienia te są testowane pod kątem stabilności, ważności i mocy predykcyjnej, podczas gdy profilowanie odbywa się przy użyciu niektórych wskaźników demograficznych. Wyniki ujawniają, że pierwsze skupienie obejmuje kobiety-przedsiębiorców, które kierują się pragnieniem niezależności. Ich praktyki zarządzania opierają się na jakości produktów/usług, osobistej obsłudze klienta, rodzinnym podejściu do pracowników oraz osobistych cechach i kontaktach. W skupieniu tym dominują młode kobiety z wyższym wykształceniem. W przeciwieństwie do niego, trzecie skupienie odnosi się do kobiet, które zostały przedsiębiorcami z konieczności - aby uniknąć bezrobocia. W skupieniu tym przeważają kobiety starsze, z niższym wykształceniem. Drugie skupisko znajduje się gdzieś pośrodku między pierwszym a trzecim. Nowością tego badania jest segmentacja według określonych zmiennych, które przyczyniają się do zrozumienia kobiet przedsiębiorców i pomagają w lepszym ukierunkowaniu polityk wspierających przedsiębiorczość kobiet.

Słowa kluczowe

EN

women entrepreneurship; management; small and medium-sized enterprises

PL

przedsiębiorczość kobiet; zarządzanie; małe i średnie przedsiębiorstwa

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2022
• Tom: Vol. 26, No. 2
• Strony: 144--161
• Opis fizyczny: Bibliogr. 66 poz., tab.

Twórcy

autor

Georgieva Silviya

• Chair of Entrepreneurship, University of National and World Economy, Sofia, Bulgaria

• https://orcid.org/0000-0002-4951-573X

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).