Situational analysis and its role in the process of strategic business management

• Autorzy: Straková J. , Pártlová P. , Dobrovič J. , Váchal J.

Identyfikatory

DOI

10.17512/pjms.2018.18.1.26

Warianty tytułu

PL

Analiza sytuacyjna i jej rola w procesie zarządzania strategicznymi biznesami

• Języki publikacji: EN

Abstrakty

EN

The paper focuses on the purpose and the role of methods of situation analysis, including managerial methods used as strategic tools in the management of enterprises for the formulation and development of corporate strategies. The research started in 2016 on a test group of 456 enterprises from the Czech Republic which included all size categories. Mathematical and statistical methods were used (methods of dimension reduction and generalized linear model) to analyze and to evaluate the importance of a strategic situation analysis, including managerial methods, in the process of generation of a corporate strategy in comparison with a corporate value potential, and to identify impact on their competitiveness and sustainability in the current market environment. The decisive activities for manufacturing and industrial enterprises include scientific and technical development and input logistics; in the services sector, the decisive activities are marketing, management of material and after-sale servicing. Profitability and competitiveness in the primary sector are most significantly influenced by output logistics and services. The value chain has been proved to strongly influence economic results and profitability but a generally presented opinion has not been confirmed about the importance, necessity and universal character of internal and external strategic analyses for formulation and development of a corporate strategy.

PL

Artykuł koncentruje się na celu i roli metod analizy sytuacji, w tym na metodach zarządzania wykorzystywanych jako narzędzia strategiczne w zarządzaniu przedsiębiorstwami w zakresie formułowania i opracowywania strategii korporacyjnych. Badanie rozpoczęto w 2016 r. od grupy testowej 456 przedsiębiorstw z Republiki Czeskiej, które obejmowały wszystkie kategorie wielkości. Do analizy i oceny znaczenia analizy sytuacji strategicznej, w tym metod menedżerskich, w procesie generowania strategii korporacyjnej w stosunku do potencjału wartości korporacyjnej, oraz określenia wpływu na ich konkurencyjność i trwałość w obecnym otoczeniu rynkowym, zastosowano metody matematyczne i statystyczne (metody redukcji wymiarów i uogólniony model liniowy). Decydujące działania dla przedsiębiorstw produkcyjnych i przemysłowych obejmują rozwój naukowy i techniczny oraz logistykę nakładów; w sektorze usług decydującą działalnością jest marketing, zarządzanie obsługą materiałową i posprzedażną. Na rentowność i konkurencyjność w sektorze pierwotnym największy wpływ ma logistyka produkcji i obsługa. Wykazano, że łańcuch wartości silnie wpływa na wyniki ekonomiczne i rentowność, ale ogólnie przedstawiona opinia nie została potwierdzona w kwestii znaczenia, konieczności i uniwersalności wewnętrznych i zewnętrznych analiz strategicznych dla sformułowania i opracowania strategii korporacyjnej.

Słowa kluczowe

EN

situational analysis; value potential; methods of management

PL

analiza sytuacji; potencjał wartości; metoda zarządzania

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2018
• Tom: Vol. 18, No. 1
• Strony: 353--364
• Opis fizyczny: Bibliogr. 44 poz., tab.

Twórcy

autor

Straková J.

• Institute of Technology and Business in České Budějovice, Department of Management

autor

Pártlová P.

• Institute of Technology and Business in České Budějovice, Department of Management

autor

Dobrovič J.

• Institute of Technology and Business in České Budějovice, Department of Management

autor

Váchal J.

• Institute of Technology and Business in České Budějovice, Department of Management

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018).