Strategy and the hybrid structure of ecosystems

Pietrewicz, Lesław

doi:10.29119/1641-3466.2020.149.40

Artykuł - szczegóły

Tytuł artykułu

Strategy and the hybrid structure of ecosystems

Autorzy

Pietrewicz Lesław

Treść / Zawartość

Pełne teksty:

Pobierz

Identyfikatory

DOI

10.29119/1641-3466.2020.149.40

Warianty tytułu

Języki publikacji

Abstrakty

Purpose: Despite the recent surge of interest in the concept of business ecosystem its nature remains poorly understood, with various conceptualizations developed in separate streams of literature. The aim of the paper is to develop an integrated perspective on ecosystems that would help managers better understand changing organizational landscape and inform strategic decision making. Design/methodology/approach: The paper is built on a narrative conflict between the conceptualizations of business ecosystem as either firm environment or governance structure, and on discrepancy in treatment of coordination and other strategic interactions. We first map out the conceptual landscape of the topic, comparing ecosystems with alternative arrangements (industries, and markets and hierarchies, respectively). Then we introduce and apply the concept of strategic interactions as a novel theoretical perspective to design an integrated framework of business ecosystems. Findings: Firm-level strategic interactions (competition, cooperation and coordination) taking place in the ecosystem (viewed as a form of environment) can and should get into strategic interactions with ecosystem-level coordination mechanisms (ecosystem as a governance structure), affecting on the one hand competitiveness of individual members of the ecosystem and the whole structure, and, on the other, boundaries of the ecosystem. Research limitations/implications: Propositions concerning the interface between firm-level strategic interactions and ecosystem-level governance open up new lines of inquiry for management and organizational scholars and computer scientists, and invite their cooperation, e.g. in algorithmic governance. Practical implications: Richer understanding of the nature of ecosystems helps managers make better informed strategic decisions concerning the nature of relations with other organizations. Originality/value: The paper presents new theoretical arguments on the hybrid nature of ecosystems. It emphasizes an increased role of coordination in strategy and ecosystem development and calls for its wider coverage by strategy scholars.

Słowa kluczowe

business ecosystem ecosystem strategy ecosystem governance industry strategic interaction

ekosystem biznesowy strategia ekosystemowa zarządzanie ekosystemem przemysł interakcja strategiczna

Wydawca

Wydawnictwo Politechniki Śląskiej

Czasopismo

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

Rocznik

2020

Tom

z. 149

Strony

481--491

Opis fizyczny

Bibliogr. 39 poz.

Twórcy

autor

Pietrewicz Lesław

pietrewi@inepan.waw.pl

Institute of Economics, Polish Academy of Sciences, Warsaw

Bibliografia

1. Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1), 39-58. https://doi.org/10.1177/0149206316678451.
2. Alcácer, J., Cantwell, J., and Piscitello, L. (2016). Internationalization in the information age: A new era for places, firms, and international business networks? Journal of International Business Studies, 47(5), 499-512. https://doi.org/10.1057/jibs.2016.22.
3. Anggraeni, E., Hartigh, E., and Zegveld, M. (2007.10.19-21). Business ecosystem as a perspective for studying the relations between firms and their business networks. Paper presented at the ECCON 2007 Annual meeting, Bergen an Zee, Netherlands.
4. Atluri, V., Dietz, M., and Henke, N. (2017). Competing in a world of sectors without borders. McKinsey Quarterly. Retrieved from https://www.mckinsey.com/business-functions/mckinsey-analytics/our-insights/competing-in-a-world-of-sectors-without-borders, 2019.06.02.
5. Augereau, A., Greenstein, S., and Rysman, M. (2006). Coordination versus differentiation in a standards war: 56K modems. The RAND Journal of Economics, 37(4), 887-909. https://doi.org/10.1111/j.1756-2171.2006.tb00062.x.
6. Baghbadorani, M., and Harandi, A. (2012). A Conceptual Model for Business Ecosystem and Implications for Future Research, https://pdfs.semanticscholar.org/5cf7/26125eb04a9677e217c3f9ec2039591ebb4c.pdf.
7. Baker, G., Gibbons, R., and Murphy, K. (2002). Relational Contracts in Strategic Alliances, Unpublished Working Paper, http://www.people.hbs.edu/gbaker/oes/papers/BGM_2_26_02.pdf 2019.05.31.
8. Bughin, J., Catlin, T., Hirt, M., and Willmott, P. (2018). Why digital strategies fail. McKinsey Quarterly, January. https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/why-digital-strategies-fail 2019.04.02.
9. Catlin, T. Lorenz, J., Nandan, J., Sharma, S., and Waschto, A. (2018). Insurance beyond digital: The rise of ecosystems and platforms. https://www.mckinsey.com/industries/financial-services/our-insights/insurance-beyond-digital-the-rise-of-ecosystems-and-platforms, 2019.04.02.
10. Coase, R. (1937). The nature of the firm. Economica, 4, 386-405.
11. Colville, I., and Murphy, A. (2006). Leadership as the Enabler of Strategizing and Organizing. Long Range Planning, 39, 663-677. doi:10.1016/j.lrp.2006.10.009.
12. Czakon, W., Mucha-Kuś, K., and Rogalski, M. (2014). Coopetition research landscape – a systematic literature review 1997-2010. Journal of Economics & Management, 17, 122-150.
13. Hardin, R. (1990), The Social Evolution of Cooperation. In: K. Cook and M. Levi (Eds.), The Limits of Rationality (pp. 358-382). Chicago-London: The University of Chicago Press.
14. Hill, C., and Jones, G. (2008). Strategic Management: An Integrated Approach. Boston-New York: Houghton Mifflin Company.
15. Hill, C., and Jones, G. (2009). Essentials of Strategic Management. South-Western Cengage Learning.
16. Iansiti, M., and Levien, R. (2004). Strategy as Ecology. Harvard Business Review, 82(3): 68-78.
17. Iansiti, M., and Richards, G. (2006). Information Technology Ecosystem: Structure, Health, and Performance. Antitrust Bulletin, 51(1), 77-110. https://doi.org/10.1177/0003603X0605100104.
18. Jacobides, M., Cennamo, C., and Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39, 2255-2276. https://doi.org/10.1002/smj.2904.
19. Johnson, M., Christensen, C., and Kagermann, H. (2008). Reinventing Your Business Model. Harvard Business Review, 86(12), 50-59.
20. Kelly, E. (2015). Introduction: Business ecosystems come of age, Deloitte Insights, http://dupress.deloitte.com/dup-us-en/focus/business-trends/2015/business-ecosystems-come-of-age-business-trends.html, 2019.05.10.
21. Langlois, R. (2002). Modularity in technology and organization. Journal of Economic Behavio & Organization, 49, 19-37.
22. Luo, Y. (2007). A coopetition perspective of global competition. Journal of World Business, 42(2), 129-144. https://doi.org/10.1016/j.jwb.2006.08.007.
23. Macneil, I. (1983). Values in contract: Internal and external. Northwestern University Law Review, 78(2), 340-418.
24. Makinen, S., and Dedehayir, O. (2012). Business ecosystem evolution and strategic considerations: A literature review. 18th International ICE Conference, Munich, Germany, DOI: 10.1109/ICE.2012.6297653.
25. Malone, T., and Crowston, K. (1990). What is Coordination Theory and How Can It Help Design Cooperative Work Systems. Proceedings of the Conference on Computer Supported Cooperative Work. Los Angeles, CA.
26. Malone, T., and Crowston, K. (1994). The Interdisciplinary Study of Coordination. ACM Computing Surveys, 26(1), 87-119.
27. Malone, T., and Crowston, K. (2012). The Interdisciplinary Study of Coordination. In: G. Olson, T. Malone and J. Smith (Eds.), Coordination Theory and Collaboration Technology (pp. 7-50). New York-Hove: Psychology Press.
28. McGrath, R. (2013). The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business. Boston: Harvard Business Review Press.
29. Moore, J. (1993). Predators and Prey: A New Ecology of Competition. Harvard Business Review, 71(3), 75-86.
30. Moore, J. (1996). The Death of Competition: Leadership and Strategy in the Age of Business Ecosystem. John Wiley & Sons, Ltd.
31. Peneder, M. (2003). Industry Classifications: Aim, Scope and Techniques. Journal of Industry, Competition and Trade, 3(1-2), 109-129. https://doi.org/10.1023/A:1025434721292.
32. Porter, M. (1979). The Structure within Industries and Companies’ Performance. The Review of Economics and Statistics, 61(2), 214-227. DOI: 10.2307/1924589.
33. Porter, M. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: The Free Press.
34. Stańczyk-Hugiet, E. (2015). Strategicznie o ekosystemie biznesu. Prace Naukowe WWSZiP, 32(2), 395-409.
35. Teece, D. (2014). Business ecosystems. In: M. Augier and D. Teece (Eds.), Palgrave Encyclopedia of Management. https://doi.org/10.1057/9781137294678.0190.
36. Van Alstyne, M., Parker, G., and Choudary, S. (2016). Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review, 94(4), 54-62.
37. Wareham, J., Fox, P., and Cano Giner, J. (2014). Technology ecosystem governance. Organization Science, 25(4), 1195-1215. https://doi.org/10.1287/orsc.2014.0895.
38. Williamson, O. (1985). The Economic Institutions of Capitalism: Firms, Markets, Relational Contracting. New York: The Free Press.
39. Williamson, O. (1998). Transaction Cost Economics: How It Works, Where It is Headed. De Economist, 146(1), 23-58. h

Typ dokumentu

Bibliografia

Identyfikator YADDA

bwmeta1.element.baztech-aa720607-c73e-4f07-8f92-77bc520acdc3