Circular Fashion – Consumers’ Attitudes in Cross-National Study: Poland and Canada

• Autorzy: Koszewska Malgorzata , Rahman Osmud , Dyczewski Blazej

Identyfikatory

DOI

10.2478/aut-2020-0029

• Języki publikacji: EN

Abstrakty

EN

The limits of the present linear economy model (take-make-waste) are well illustrated by the textile and clothing sector, one of the most indispensable consumer goods industries. Although a huge increase in the number of publications on the circular economy can be observed, the number of papers analyzing consumers’ attitudes and behavior toward circular fashion, especially the ones comparing consumers from different regions, is still limited. The article aimed to assess consumers’ attitudes toward circular fashion and draw a cross country comparison in this respect. The research focused on the three pillars of the latest EU Sustainable Product Policy Framework, i.e., designing sustainable products, empowering consumers, and circularity in production processes. An online survey and convenience sampling were used to collect valid responses from two countries (i.e., Canada and Poland) with different cultures, levels of economic development, and approaches to environmental and social issues. The results showed that significant differences between the countries emerged to a greater extent regarding consumers’ attitudes toward environmental labels for fashion products and sustainable buying behavior. The Polish respondents perceived the need for such labels to a greater extent. The Canadian ones, on the other hand, turned out to be more willing to choose sustainable clothing and reduce consumption. The differences between the countries were much less conspicuous as regards circular cues and circularity in fashion production processes. They appeared only in the case of clothing durability and the impact of production processes on air quality. Those aspects turned out to be more important for Polish respondents.

Słowa kluczowe

EN

circular fashion; consumer; attitude; behavior; production processes; environmental label; clothing; textiles; circular economy

PL

moda; konsument; zachowanie; procesy produkcji; etykiety środowiskowe; odzież; tekstylia; gospodarka o obiegu zamkniętym

• Wydawca: Lodz University of Technology, Faculty of Material Technologies and Textile Design
• Czasopismo: Autex Research Journal
• Rocznik: 2020
• Tom: Vol. 20, no. 3
• Strony: 327--337
• Opis fizyczny: Bibliogr. 49 poz.

Twórcy

autor

Koszewska Malgorzata

• Department of Production Management and Logistics, Faculty of Management and Production Engineering, Lodz University of Technology, Wolczanska 215, 90-924 Lodz, Poland

autor

Rahman Osmud

• Faculty of Communication and Design, School of Fashion, Ryerson University, 350 Victoria Street, Toronto, Ontario, Canada M5K 2K3

autor

Dyczewski Blazej

• Faculty of Philosophy and Sociology, Institute of Sociology, Maria Curie-Skłodowska University, Pl. Marii Curie-Skłodowskiej 4, 20-031, Lublin, Poland

Bibliografia

• [1] European Commission. (2020). Circular Economy Action Plan. For a cleaner and more competitive Europe, Retrieved April 21, Web site: https://ec.europa.eu/environment/circular-economy/pdf/new_circular_economy_action_plan.pdf.
• [2] Remy, N., Speelman, E., Swartz, S. (2016). Style that’s sustainable: A new fast-fashion formula. Sustainability & Resource Productivity, McKinsey & Company, Retrieved April 21, 2020. Web site: https://www.mckinsey.com/business-functions/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula#
• [3] Koszewska, M. (2018). Circular economy - Challenges for the textile and clothing industry. Autex Research Journal, 18(4), 337-347.
• [4] Rizos, V., Tuokko, K., Behrens, A. (2017). The circular economy a review of definitions, processes and impacts vasileios. Research Report, CEPS, Retrieved April 19, 2020. Web site: https://www.ceps.eu/download/publication/?id=9969&pdf=RR201708_CircularEconomy_0.pdf
• [5] Wijkman, A., Skånberg, K., Berglund, M. (2016). The circular economy and benefits for society jobs and climate clear winners in an economy based on renewable energy and resource efficiency. Retrieved April 19, 2020. Web site: https://www.clubofrome.org/wp-content/uploads/2016/03/The-Circular-Economy-and-Benefits-for-Society.pdf.
• [6] Lewandowski, M. (2016). Designing the business models for circular economy – towards the conceptual framework. Sustainability, (2071-1050)8, 1-28.
• [7] Franco, M. A. (2017). Circular economy at the micro level: A dynamic view of incumbents’ struggles and challenges in the textile industry. Journal of Cleaner Production, 168, 833-845.
• [8] Krikke, H., le Blanc, I., van de Velde, S. (2004). Product modularity and the design of closed-loop supply chains. California Management Review, 46, 23-39.
• [9] Bloemhof, J., Van der Laan, E., Van Wassenhove, L., & Zuidwijk, R. (2010). A sustainable future for closed loop supply chains. In: Kroon, L., Zuidwijk, R., Li, T. (Eds.). Liber Amicorum in Memoriam Jo van Nunen. Dinalog.
• [10] Sonego, M., Henrique Galvan, D., Echeveste, M. E. (2018). The role of modularity in sustainable design: A systematic review. Journal of Cleaner Production, 176, 196-209.
• [11] Hollander, M. C., Bakker, C. A., Hultink, E. J. (2017). Product design in a circular economy: Development of a typology of key concepts and terms. Journal of Industrial Ecology, 21, 517-525.
• [12] Hannon, E., Kuhlmann, M., Thaidigsmann, B. (2016). Developing products for a circular economy. McKinsey&Company, Retrieved April 21, 2020. Web site: https://www.mckinsey.com/business-functions/sustainability/our-insights/developing-products-for-a-circular-economy
• [13] Camacho-Otero, J., Boks, C., Pettersen, I. (2018). Consumption in the circular economy: A literature review. Sustainability, 10(8), 2758.
• [14] OECD. (2017). Environmental performance reviews: Canada, doi:10.1787/9789264279612-en.
• [15] Cairns, S., Ogden, M., McFatridge, S. (2018). Getting to a circular economy: A primer for Canadian policy makers. Retrieved April 19, 2020. Web site: https://www.greengrowthknowledge.org/sites/default/files/downloads/resource/SPI-policybrief-circulareconomy.pdf
• [16] Circular economy. Backgrounder. Government of Canada (2019). Retrieved April 19, 2020. Web site: https://www.canada.ca/en/environment-climate-change/news/2019/12/circular-economy.html
• [17] CCME. (2009).Canada-Wide Action Plan for Extended Producer Responsibility.
• [18] Government of Ontario. (2016). Resource Recovery and Circular Economy Act, 2016. 1-41.
• [19] Ministry of the Environment and Climate Change. (2017). Strategy for a waste-free Ontario building the circular economy. Queen’s Printer, Retrieved April 19, 2020. Web site: https://files.ontario.ca/finalstrategywastefreeont_eng_aoda1_final-s.pdf
• [20] City of Vancouver City Council. (2018). Report - Zero Waste, 2040. 1-78.
• [21] CCME. (2019).Canada-wide Action Plan on Zero Plastic Waste Phase, 1. 9.
• [22] Clothes from Canada account for huge waste. CBC Marketplace (2018). Retrieved April 19, 2020. Web site: https://www.cbc.ca/player/play/1140389443838
• [23] OECD. (2015). Environmental performance reviews, Poland Highlights.
• [24] European Commission. (2019). The EU environmental implementation review 2019. Country Report Poland.
• [25] Kirchherr, J., Reike, D., Hekkert, M. (2017). Review: Conceptualizing the circular economy: An analysis of 114 definitions. Resources, Conservation & Recycling, 127, 221-232.
• [26] Constanza, B. (2012). Consumer clothing disposal behaviour: A comparative study. International Journal of Consumer Studies, 36(3), 335-341.
• [27] Joung, H.-M., Park-Poaps, H. (2013). Factors motivating and influencing clothing disposal behaviours. International Journal of Consumer Studies, 37(1), 105-111.
• [28] Laitala, K. (2014). Consumers’ clothing disposal behaviour - A synthesis of research results. International Journal of Consumer Studies, 38(5), 444-457.
• [29] Weber, S., Lynes, J., Young, S. B. (2017). Fashion interest as a driver for consumer textile waste management: Reuse, recycle or disposal. International Journal of Consumer Studies, 41(2), 207-215.
• [30] Gwozdz, W., Nielsen, K. S., Müller, T. (2017). An environmental perspective on clothing consumption: Consumer segments and their behavioral patterns. Sustainability, (2071-1050)9, 1-27.
• [31] Hazen, B. T., Mollenkopf, D. A., Wang, Y. (2017). Remanufacturing for the circular economy: An examination of consumer switching behavior. Business Strategy and the Environment, 26(4), 452-464.
• [32] Henninger, C. E., Bürklin, N., Niinimäki, K. (2019). The clothes swapping phenomenon - When consumers become suppliers. Journal of Fashion Marketing and Management: An International Journal, 23, 327-344.
• [33] Camacho-Otero, J., Pettersen, I. N., & Boks, C. (2020). Consumer engagement in the circular economy: Exploring clothes swapping in emerging economies from a social practice perspective. Sustainable Development, 28, 279-293.
• [34] Gullstrand Edbring, E., Lehner, M., Mont, O. (2016). Exploring consumer attitudes to alternative models of consumption: Motivations and barriers. Journal of Cleaner Production, 123, 5-15.
• [35] Han, S. L., Henninger, C., Blanco-Velo, J., Apeagyei, P., Tyler, D. J. (2017). The circular economy fashion communication canvas. Product Lifetimes and the Environment (Plate), 9, 161-165.
• [36] Diddi, S., Yan, R.-N. (2019). Consumer perceptions related to clothing repair and community mending events: A circular economy perspective. Sustainability, 11, 5306.
• [37] Grębosz-Krawczyk, M., Siuda, D. (2019). Attitudes of young European consumers toward recycling campaigns of textile companies. Autex Research Journal, 19(4), 394-399.
• [38] Machado, M. A., Almeida, S. O., Bollick, L. C., Bragagnolo, G. (2019). Second-hand fashion market: Consumer role in circular economy. Journal of Fashion Marketing and Management, 23, 382-395.
• [39] Koszewska, M. (2019). Circular economy in textiles and fashion - the role of a consumer. In: Muthu, S. S. (Ed.). Circular economy in textiles and apparel. Elsevier. pp. 183-206, doi:10.1016/B978-0-08-102630-4.00009-1.
• [40] Paundra, J., Rook, L., van Dalen, J., Ketter, W. (2017). Preferences for car sharing services: Effects of instrumental attributes and psychological ownership. Journal of Environmental Psychology, 53, 121-130.
• [41] Atlason, R. S., Giacalone, D., Parajuly, K. (2017). Product design in the circular economy: Users’ perception of end-of-life scenarios for electrical and electronic appliances. Journal of Cleaner Production, 168, 1059-1069.
• [42] D’Souza, C., Gilmore, A. J., Hartmann, P., Apaolaza Ibáñez, V., Sullivan-Mort, G. (2015). Male eco-fashion: A market reality. International Journal of Consumer Studies, 39(1), 35-42.
• [43] Rahman, O., Koszewska, M. (2020). How age and gender affect consumer choice between sustainable and non-sustainable apparel cues: A new perspective from a transition economy in Poland. Journal of Fashion Marketing and Management, 24(2), 213-234.
• [44] Koszewska, M., Rahman, O., Kharb, D., Dyczewski, B. (2018). Comparative analysis of apparel consumer purchase criteria across countries - conclusions for circular economy. In: International Conference of Applied Research on Textile, CIRAT-8 0–5.
• [45] IPSOS. (2020). Earth Day 2020. How does the world view climate change and Covid-19? Web site: https://www.earthday.org/earth-day-2020/
• [46] Vermeir, I., Verbeke, W. (2006). Sustainable food consumption: Exploring the consumer “attitude – behavioral intention” gap. Journal of Agricultural and Environmental Ethics, 19, 169-194.
• [47] Wiederhold, M., Martinez, L. F. (2018). Ethical consumer behaviour in Germany: The attitude-behaviour gap in the green apparel industry. International Journal of Consumer Studies, 42, 419-429.
• [48] Juvan, E., Dolnicar, S. (2014). The attitude–behaviour gap in sustainable tourism. Annals of Tourism Research, 48, 76-95.
• [49] Young, W., Hwang, K., McDonald, S., Oates, C. J. (2009). Sustainable consumption: Green consumer behaviour when purchasing products. Sustainable Development, 18(1), 20-31.

Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).