Building trust in physicians – the generational differences in the perception of trust in health care sector

• Autorzy: Stasicka Julianna , Szymański Igor , Lemańczyk Joanna

Identyfikatory

DOI

10.29119/1641-3466.2024.193.33

• Języki publikacji: EN

Abstrakty

EN

Purpose: The purpose of this article is to investigate the generational difference among patients’ trust in medical practitioners and factors creating their credibility. Design/methodology/approach: The theoretical basis is the literature on the subject. In the article, the authors use questionaries to answer to the questions related to image and trust in physicians among people represent different generations. In the empirical part, a survey was conducted among 370 Polish respondents representing generations: Baby Boomers, X, Y, Z. The objective of the research is to investigate patients' perception of the image of physicians and trust in them in Poland. Findings: An analysis of 370 respondents revealed that different generations perceive the image of doctors differently. The overarching theme of trust underpins these results. The surveyed group tends to take a more calculated approach to trust, particularly when their health and lives are at risk or when they have experienced inadequate care more often than unsuccessful treatment in their interactions with healthcare professionals. It is notable that patients express the greatest confidence in the expectation that physicians will uphold medical confidentiality. Research limitations/implications: A relevant problem was reaching representatives of the Baby Boomers generation. In the future, paper surveys can be considered so that digital exclusion is not an obstacle to reaching respondents. Also valuable could be to select one generation group and significantly deepen the research in the areas discussed. Practical implications: It is possible to notice generational differences therefore to adjust the outreach strategy according to preferences and opportunities. Originality/value: This article elucidates a salient concern pertaining to different generational perspectives on medical specialists. Employing survey methodologies, it endeavors to discern the determinants of trust in physicians and the primary reservoirs from which patients solicit recommendations.

Słowa kluczowe

EN

trust; image; generational differences in perceptions

PL

zaufanie; wizerunek; pokoleniowe różnice w postrzeganiu

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2024
• Tom: z. 193
• Strony: 601--615
• Opis fizyczny: Bibliogr. 28 poz.

Twórcy

autor

Stasicka Julianna

• Poznan University of Economics and Business

• https://orcid.org/0000-0003-1656-5877

autor

Szymański Igor

• Poznan University of Medical Sciences

• https://orcid.org/0000-0002-4598-5224

autor

Lemańczyk Joanna

• Poznan University of Economics and Business

• https://orcid.org/0000-0002-6195-8568

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