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Functioning of real-time analytics in business

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Purpose: The goal of the paper is to analyze the main features, benefits and problems with the real-time analytics usage. Design/methodology/approach: Critical literature analysis. Analysis of international literature from main databases and polish literature and legal acts connecting with researched topic. Findings: The paper focus on the advantages and disadvantages of real-time analytics. The ability to process and analyze data in real-time allows organizations to quickly identify trends and patterns, optimize their operations, and allocate resources more efficiently. Additionally, real-time analytics helps businesses identify new revenue opportunities and optimize their pricing strategies, monitor user behavior, detect security threats, and react without delay. However, real-time analytics can be expensive to implement, require technical expertise, and generate false positives. Proper data quality, security measures, and system scaling are also essential for effective implementation. The vague definition of real-time and the requirement to collect detailed requirements from all stakeholders can also present challenges to businesses. Originality/value: Detailed analysis of all subjects related to the problems connected with the real-time analytics.
Rocznik
Tom
Strony
659--677
Opis fizyczny
Bibliogr. 116 poz.
Twórcy
  • Silesian University of Technology, Organization and Management Department, Economics and Informatics Institute
Bibliografia
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