What experiences do tourists seek in national parks? Analysis of TripAdvisor reviews

• Autorzy: Nowacki Marek , Niezgoda Agnieszka

Identyfikatory

DOI

10.34659/eis.2023.84.1.538

Warianty tytułu

PL

Jakich doświadczeń poszukują turyści w parkach narodowych? Analiza opinii w serwisie TripAdvisor

• Języki publikacji: EN

Abstrakty

EN

The article aims to analyse and compare experiences gained by tourists visiting three national parks in Poland. The authors focused on the following questions: What are people's experiences visiting national parks in Poland? Do the natural assets of the national parks affect visitors' unique experiences, or are environmentally valuable areas not crucial for their experiences? The authors used mixed quantitative (text mining, correspondence analysis) and qualitative (content analysis) methods. The data for analysis were opinions written by TripAdvisor users. Reviews on TripAdvisor indicate that the most important experiences for tourists in the National Parks studied were Nature appreciation and Physical activity. The other groups of experiences reflected in the reviews were: Aesthetic, Connection, Tension and Excitement. This confirms that nature is the most important feature of national parks for tourists, but it also indicates a trend to maintain good health and the desire to regenerate physical strength in areas of natural beauty.

PL

Celem artykułu jest analiza i porównanie doświadczeń turystów odwiedzających trzy parki narodowe w Polsce. Autorzy skupili się na następujących pytaniach: Jakie są doświadczenia osób odwiedzających parki narodowe w Polsce? Czy walory przyrodnicze parków narodowych mają wpływ na ich unikalne doświadczenia, czy też obszary cenne przyrodniczo nie są dla nich ważne? Autorzy zastosowali mieszane metody: ilościowe (text mining, analiza korespondencji) i jakościowe (analiza treści). Dane do analizy stanowiły opinie użytkowników serwisu TripAdvisor. Analiza recenzji z TripAdvisora wskazała, że najważniejszymi doświadczeniami turystów uzyskanymi w badanych parkach narodowych było: docenianie przyrody i aktywność fizyczna. Pozostałe grupy doświadczeń odzwierciedlone w recenzjach to: estetyczne, kontaktów, napięcia i ekscytacji. Stwierdzono, że przyroda jest dla turystów najważniejszym walorem parków narodowych. Badania wskazały także na tendencję wśród turystów do dbania o zdrowie i chęć regeneracji sił fizycznych na terenach o wybitnych walorach przyrodniczych.

Słowa kluczowe

EN

content analysis; coding experiences; text mining; Poland’s national park; sustainable tourism

PL

analiza treści; kodowanie doświadczeń; eksploracja tekstu; polski park narodowy; zrównoważona turystyka

• Wydawca: Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
• Czasopismo: Ekonomia i Środowisko
• Rocznik: 2023
• Tom: nr 1
• Strony: 341--359
• Opis fizyczny: Bibliogr. 60 poz., tab., wykr.

Twórcy

autor

Nowacki Marek

• WSB Merito University, Powstańców Wielkopolskich Street 5, 61-895 Poznań, Poland

• https://orcid.org/0000-0002-6981-7698

autor

Niezgoda Agnieszka

• Poznań University of Economics and Business

• https://orcid.org/0000-0002-2456-1633

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).