Future of Social Media Marketing in tier III cities of Maharashtra

• Autorzy: Tanmay Kandekar

Identyfikatory

DOI

10.15439/2020KM9

• Konferencja: International Conference on Research in Management & Technovation (05-06.12.2020 ; Nagpur, Indie)
• Języki publikacji: EN

Abstrakty

EN

With rise of technology and disposable income consumers from smaller cities are also showing tendency to buy fashion and lifestyle products. Especially the young consumers, who are more tech-savvy and trend follower would be looking for the experience of having a fashionable product. As the products are not available in the small city market, they visit the nearest big city market or try to go online to purchase product. The advertisements on social media help them to know the latest offerings in the market, hence they look forward to such promotions. The brand marketer needs to make sure that the advertisement on social media should be a proper combination of factors like pricing, discounts, quality, celebrity endorsements and language along with cultural \& religious consideration. Keywords: Social Media Marketing, SM promotions, Tier III, Fashion and Lifestyle.

Słowa kluczowe

EN

social media marketing; promotion; fashion; lifestyle

PL

marketing; media społecznościowe; awans; moda; styl życia

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2020
• Tom: Vol. 24
• Strony: 119--121
• Opis fizyczny: Bibliogr. 9 poz., il.

Twórcy

autor

Tanmay Kandekar

• NIFT Mumbai

Bibliografia

• 1. Sita M, Tyagi A, Understanding Social Media Mindset of Consumers: An Indian Perspective JISTEM - Journal of Information Systems and Technology Management Vol. 12, No. 2, May/Aug., 2015 pp. 203-218
• 2. Suja P Mathews, Sunu George, Growth and Future of Social Media International Journal of Advanced Research in Computer Engineering & Technology (IJARCET) Volume 2, Issue 12, December 2013 ISSN: 2278 – 1323
• 3. Keelery S, (2020), Number of internet users in India from 2015 to 2020, Retrieved from https://www.statista.com/statistics/255146/number-of-internet-users-in-india/
• 4. Harvey S (2018), What is a lifestyle brand? When brands become a way of life, Retrieved from http://fabrikbrands.com/why-lifestyle-brands-become-a-way-of-life/
• 5. McKinsey & company (2019), The State of Fashion 2019, Retrieved from https://cdn.businessoffashion.com/reports/The_State_of_Fashion_2019_v3.pdf
• 6. Asher V (2020), Smartphone users in India 2015-2025, Retrieved from https://www.statista.com/statistics/467163/forecast-of-smartphone-users-in-india/
• 7. Lifestyle brand (2020), Wikipedia, Retrieved from https://en.m.wikipedia.org/wiki/Lifestyle_brand
• 8. Growth of Indian fashion e-commerce (2019), Images: Business of research, Retrieved from https://www.indiaretailing.com/2019/03/08/fashion/growth-of-indian-fashion-e-commerce/
• 9. Keelery S, (2020), Number of social network users India 2015-2023, Retrieved from https://www.statista.com/statistics/278407/number-of-social-network-users-in-india/

Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).