SWOT-TOWS analysis as a planning tool of process improvement based on PDCA cycle in service enterprise

• Autorzy: Kowalik K. , Klimecka-Tatar D.
• Języki publikacji: EN

Abstrakty

EN

The aim of this paper is to carry out a SWOT-TOWS analysis for a service enterprises - the chosen cinema. The SWOT analysis may be useful planning tool of process improvement based on PDCA cycle that is an interative, four- stage approach for continually improving. The article contains precise diagnosis of internal and external environment of the chosen service enterprise and the choice of the most matching strategy that could maximize strength, reduce weaknesses, take advantages of opportunities or minimize threats.

Słowa kluczowe

EN

continuous improvement; PDCA cycle; planning; strategy; SWOT-TOWS analysis

PL

ciągłe doskonalenie; cykl PDCA; analiza SWOT/TOWS

• Wydawca: Oficyna Wydawnicza Stowarzyszenia Menedżerów Jakości i Produkcji
• Czasopismo: Zeszyty Naukowe. Quality. Production. Improvement
• Rocznik: 2017
• Tom: No. 1 (6)
• Strony: 152--162
• Opis fizyczny: Bibliogr. 5 poz., rys., tab.

Twórcy

autor

Kowalik K.

• Czestochowa University of Technology, Faculty of Management, Student Association „Promotor Jakości”

autor

Klimecka-Tatar D.

• Czestochowa University of Technology, Faculty of Management, Department of Production Engineering and Safety

Bibliografia

• 1. DYSON R.G. 2004. Strategic development and SWOT analysis at the University of War-wick. ,,European Journal of Operational Research”, No 152.
• 2. GOMATESH M., POORNIMA M. 2012. Strategic formulation using TOWS matrix-a case study. ,,International Journal of Research and Development”, Vol. 1, No 1.
• 3. MARUTA R. 2012. Maximizing Knowledge Work Productivity: A Time Constrained and Activity Visualizes PDCA cycle. ,,Knowledge and Process Management”, vol. 4, no 19.
• 4. ORESKI D. 2012. Strategy Development by using SWOT-AHP. ,,TEM Journal”, Vol. 1, No 4.
• 5. PLURA J. 2000. Continual improvement within the quality management systems. ,,Kvalita Inovacia Prospetita”, no 4/1.

Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018).