Online propaganda as crisis communication during the infodemic : the role of cultural factors

• Autorzy: Hoang Mi

Identyfikatory

DOI

10.15439/2022M2621

• Konferencja: Proceedings of the 2022 International Conference on Research in Management & Technovation
• Języki publikacji: EN

Abstrakty

EN

The Covid epidemic is a disaster that happens once every hundred years. Therefore, many problems that the authorities as well as the professionals do not know how to react during this epidemic including the crisis communication. In the early stages, when there was no consensus on how to communicate on the issue of Covid-19 disease, governments had different options for their communication campaigns. This study explores the impact of cultural factors on the choice of government communication campaigns during the pandemic using content analysis and discourse analysis techniques. The results of the study show that in the beginning cultural factors can lead to different choices in government propaganda campaigns on online platforms. However, over time, these campaigns gradually became similar, although cultural differences persisted.

Słowa kluczowe

EN

culture; Covid-19; government communication; individualism/collectivism; power distance

• Wydawca: Polskie Towarzystwo Informatyczne
• Czasopismo: Annals of Computer Science and Information Systems
• Rocznik: 2022
• Tom: Vol. 34
• Strony: 113--118
• Opis fizyczny: Bibliogr. 42 poz., tab., wykr.

Twórcy

autor

Hoang Mi

• Faculty of Public Relations and Communication, University of Economics and Finance, HCMC 3 UEF 141 3 145 Dien Bien Phu, 15 Ward, Binh Thanh District, HCMC

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2024).