International environment analysis : basic assumption for effective international marketing in globalized economy

• Autorzy: Krizanova A. , Majerova J. , Bugaj M. , Madlenak R.
• Języki publikacji: EN

Abstrakty

EN

Paper briefly discussed the importance of international environment analysis. Particular attention was also paid to chosen factors of international environment. Authors subsequently proposed how these factors of international environment should be analyzed.

Słowa kluczowe

EN

globalisation; global economy; international marketing

PL

globalizacja; gospodarka światowa; marketing międzynarodowy

• Wydawca: Instytut Naukowo-Wydawniczy "SPATIUM". sp. z o.o.
• Czasopismo: Autobusy : technika, eksploatacja, systemy transportowe
• Rocznik: 2016
• Tom: R. 17, nr 6
• Strony: 1715--1720
• Opis fizyczny: Bibliogr. 10 poz., pełen tekst na CD

Twórcy

autor

Krizanova A.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 01026 Zilina, Slovak Republic

autor

Majerova J.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 01026 Zilina, Slovak Republic

autor

Bugaj M.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Air Transport, Univerzitna 1, 01026 Zilina, Slovak Republic

autor

Madlenak R.

• University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Communications, Univerzitna 1, 01026 Zilina, Slovak Republic

Bibliografia

• 1. Busnaina I., Woodall T., Doing business in Lybia: Assessing the nature and effectiveness of international marketing programs in evolving economy, „International Business Review” 2015, nr 6.
• 2. de Mooij M., Cross-cultural research in international marketing: clearing up some of the confusion, „International Marketing Review” 2015, nr 24.
• 3. Hradiska E., Sulek M., Psychology in Marketing, UMB Publishng, Banska Bystrica, 1999.
• 4. Hraskova D., Bartosova, V., Managerial reporting: A flexible tool for managing transport company, „Advances in social and behavioral sciences” 2014, nr 5.
• 5. Janoskova K., Kral P., Tools and methods for assessing the company and its environment, AB - TLAC, Zilina, 2012.
• 6. Kotler P., Modern marketing, Grada, Praha 2007.
• 7. Kucharcikova A., Tokarcikova E., Klucka J., Konusikova L., Foreign direct investment: Impact on sustainable development in regions of Slovak republic, „Journal of security and sustainability issues” 2015, nr 1.
• 8. Misankova M., Kociskova, K., Strategic implementation as a part of strategic management, „Procedia – Social and Behavioral Sciences” 2014, nr 110.
• 9. Slavik S., Strategic Management, Sprint, Bratislava 2005.
• 10. Stefanikova L., Rypakova M., Moravcikova K., The impact of competitive intelligence on sustainable growth of the enterprises, „Procedia – Economics and Finance” 2015, nr 26.

Uwagi

Dwa streszczenia w języku angielskim, brak tytułu w języku polskim