Concept for perfecting the marketing of new technologies at Gdańsk Univerity of Technology

• Autorzy: Koszałka J. , Kuźniewski D.
• Języki publikacji: EN

Abstrakty

EN

Many contemporary universities, also in Poland, focus mainly on their didactic and research-scientific activities and don't pay much attention to the needs of economic practice and the market.There is a small group of people of science who understand and in practice implement the economic mission of universities and research and scientific units, as key providers of new ideas in economy based on knowledgewhich is gaining more and more importance. Many scientists focus merely on the statutory activities of the institutions employing them, which now generally are limited to educating and scientific research.This to some extent results from statutory requirements ordering education and scientific research, promoted by the binding criteria of parametric assessment of scientific and research units. To some extent this is also the effect of convenience and lack of will to go beyond the well-known areas and modes of activity, typical of a substantial proportion of the scientific and didactic staff. Little interest in economic practice in many university circles may also in many cases be the effect of lack of sufficient knowledge about its needs and the inability to recognize them. This could suggest that people of science are not open to changes in their environment and that they are focused too much on their own areas of activity. One of the reasons for this state of affairs is limited knowledge of the people of science and mangers of science about the role and possibilities of contemporary marketing. In common understanding, marketing is associated with promotion and advertising. People who deal with economic practice, including scientists, regard marketing as an equivalent of advertising and promotion and they regard promotion as an art of manipulating recipients, which is not what fits into the scope of activities of an honest engineer, economic expert or scientist. This way many of them avoid the duty of proper understanding of the essence of marketing and the need to try to find out how marketing could be used to take advantage of the results of their scientific and research works. This issue is the leading plot of this article.

Słowa kluczowe

EN

marketing of new technologies; parametric evaluation of research units; capabilities of modern marketing

• Wydawca: Wydawnictwa Naukowe Instytutu Lotnictwa
• Czasopismo: Prace Instytutu Lotnictwa
• Rocznik: 2012
• Tom: Nr 6 (227)
• Strony: 17--31
• Opis fizyczny: Bibliogr. 14 poz.

Twórcy

autor

Koszałka J.

• Gdańsk University of Technology, Faculty of Management and Economics

autor

Kuźniewski D.

• Centre for Knowledge and Entrepreneurship of Gdańsk University of Technology

Bibliografia

• 1. Armstrong G., Kotler P., Marketing. Wprowadzenie, Oficyna Wolters Kluwer business, Warszawa 2012.
• 2. Baines P., Fill Ch., Page K., Marketing, Oxford University Press, Oxford 2008.
• 3. Doyle, Marketing wartości, FELBERG SJA, Warszawa 2003.
• 4. Koszałka J., Marketing wewnętrzny [w:] Podstawy marketingu. Problemy na dziś i jutro, praca zbiorowa pod red. J. Perenca, Wydawnictwo Naukowe Uniwersytetu Szczecińskiego, Szczecin 2008.
• 5. Kotler P., Armstrong G., Principles of Marketing, Pearson Prentice Hall, New Jersey 2008.
• 6. Lichtarski J. (red.), Współdziałanie gospodarcze przedsiębiorstw, PWE, Warszawa 1992.
• 7. Materiały informacyjne Politechniki Gdańskiej.
• 8. Matusiak K. (red.), Innowacje i transfer technologii. Słownik pojęć, PARP, Warszawa 2008.
• 9. Matusiak K., Guliński J. (red). Rekomendacje zmian w polskim systemie transferu technologi i komercjalizacji wiedzy, Warszawa 2010.
• 10. Matusiak K., Mażewska M., Banisch R., Budowa Skutecznego Otoczenia Innowacyjnego w Polsce. Cele i założenia inicjatywy Polskiej Agencji Rozwoju Przedsiębiorczości, PARP Warszawa-Gdańsk-Poznań 2011.
• Websites
• www.pg.gda.pl, 22.10.2012 r.
• www.pi.gov.pl, 22.10.2012 r.
• www.pl.wikipedia.org/wiki/Technologia, 23.10.2012 r.
• www.pl.wikipedia.org/wiki/Technika, 22.10.2012 r.