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Przedsiębiorczość miejska pokolenia Y: strategiczna perspektywa z transformacji post-gospodarczej na przykładzie Polski
Języki publikacji
Abstrakty
This paper seeks to examine and explore the strategic approach towards Generation Y in the municipalities of selected cities in Poland. The question at hand was if the needs of this generation are explicitly reflected and addressed in the strategic documents. A sample of 67 documents from 21 cities was used and an assessment scoring tool was developed. The research allowed for the indication of a number of barriers that need to be addressed in the design of city strategies. To explore the opportunities for creative and innovative companies’ development to be key resources for urban entrepreneurship, it is crucial to increase awareness among decision makers in local governments aimed at better catering to the needs of Millennials.
Niniejsza praca ma na celu zbadanie oraz analizę tego, jak władze samorządowe w wybranych miastach Polski reagują na potrzeby przedstawicieli pokolenia Y na poziomie strategicznym. Pytanie badawcze sformułowano w następujący sposób: czy potrzeby tego pokolenia są wyraźnie odzwierciedlone i uwzględnione w dokumentach strategicznych. W badaniu wykorzystano 67 dokumentów strategicznych z 21 miast, a także opracowano narzędzie analityczne służące do ich oceny punktowej. Przeprowadzone przez autorów badania pozwoliły na wskazanie szeregu barier, które należy uwzględnić przy opracowywaniu strategii miast. W celu wykorzystania możliwości kreatywnych i innowacyjnych przedsiębiorstw jako kluczowych zasobów dla przedsiębiorczości w miastach, istotne jest zwiększenie świadomości decydentów w samorządach lokalnych o konieczności zaspokajania potrzeb millenialsów.
Rocznik
Tom
Strony
47--65
Opis fizyczny
Bibliogr. 46 poz., tab.
Twórcy
autor
- Poznan University of Economics, Faculty of management, market studies and services
- Poznan University of Economics, Department of Controlling, financial analysis and valuation
autor
Bibliografia
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- 36. Naim, M.F., Lenka, U. (2018). Development and retention of Generation Y employees: a conceptual framework. Employee Relations, 40, 2, 433-455.
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- 38. OECD (2015). Youth Entrepreneurship Support In Poland Rapid Policy Assessments of Inclusive Entrepreneurship Policies and Programmes. Retrieved from https:// www.oecd.org/poland/Rapid-policy-assessment-Poland-Final.pdf (4.10.2018).
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- 41. Richter, Ch., Kraus, S., Syrg, P. (2015). The Smart City as an Opportunity for Entrepreneurship. International Journal of Entrepreneurial Venturing, 7(3), 211-226.
- 42. Tapscott, D. (2008). Grown Up Digital: How the Net Generation is Changing Your World. New York: McGraw Hill.
- 43. Valaei, N., Nikhashemi, S.R. (2017). Generation Y consumers’ buying behaviour in fashion apparel industry: a moderation analysis. Journal of Fashion Marketing and Management: An International Journal, 21(4), 523-543.
- 44. Valentine, D.B., Powers, T.L. (2013). Generation Y values and lifestyle segments. Journal of Consumer Marketing, 30, 7, 597-606.
- 45. Wesner, M.S., Miller, T. (2008). Boomers and Millenials have much in common. Organizational Development, 26, 3, 89-96.
- 46. World Economic Forum (2018). These are the best countries and cities for attracting and developing talent. Retrieved from https://www. weforum.org/agenda/2018/02/these-are-the-best-countries-and-cities-for-attracting-and-developing-talent/ (4.10.2018).
Uwagi
Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-9b7fb8e7-e49f-45ee-a987-a697e55ecd3a