Gen-Y Urban entrepreneurship: a strategic perspective from the post-economic transition – the example of Poland

Fazlagić, Jan; Szulczewska-Remi, Aleksandra; Dybioch, Agata

doi:10.21008/j.0239-9415.2019.079.04

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Tytuł artykułu

Gen-Y Urban entrepreneurship: a strategic perspective from the post-economic transition – the example of Poland

Autorzy

Fazlagić Jan , Szulczewska-Remi Aleksandra , Dybioch Agata

Treść / Zawartość

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DOI

10.21008/j.0239-9415.2019.079.04

Warianty tytułu

Przedsiębiorczość miejska pokolenia Y: strategiczna perspektywa z transformacji post-gospodarczej na przykładzie Polski

Języki publikacji

Abstrakty

This paper seeks to examine and explore the strategic approach towards Generation Y in the municipalities of selected cities in Poland. The question at hand was if the needs of this generation are explicitly reflected and addressed in the strategic documents. A sample of 67 documents from 21 cities was used and an assessment scoring tool was developed. The research allowed for the indication of a number of barriers that need to be addressed in the design of city strategies. To explore the opportunities for creative and innovative companies’ development to be key resources for urban entrepreneurship, it is crucial to increase awareness among decision makers in local governments aimed at better catering to the needs of Millennials.

Niniejsza praca ma na celu zbadanie oraz analizę tego, jak władze samorządowe w wybranych miastach Polski reagują na potrzeby przedstawicieli pokolenia Y na poziomie strategicznym. Pytanie badawcze sformułowano w następujący sposób: czy potrzeby tego pokolenia są wyraźnie odzwierciedlone i uwzględnione w dokumentach strategicznych. W badaniu wykorzystano 67 dokumentów strategicznych z 21 miast, a także opracowano narzędzie analityczne służące do ich oceny punktowej. Przeprowadzone przez autorów badania pozwoliły na wskazanie szeregu barier, które należy uwzględnić przy opracowywaniu strategii miast. W celu wykorzystania możliwości kreatywnych i innowacyjnych przedsiębiorstw jako kluczowych zasobów dla przedsiębiorczości w miastach, istotne jest zwiększenie świadomości decydentów w samorządach lokalnych o konieczności zaspokajania potrzeb millenialsów.

Słowa kluczowe

Generation Y Millennials Youth Entrepreneurship Urban Design strategic management

pokolenie Y millenialsi przedsiębiorczość młodych miejski design zarządzanie strategiczne

Wydawca

Wydawnictwo Politechniki Poznańskiej

Czasopismo

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

Rocznik

2019

Tom

Nr 79

Strony

47--65

Opis fizyczny

Bibliogr. 46 poz., tab.

Twórcy

autor

Fazlagić Jan

Poznan University of Economics, Faculty of management, market studies and services

autor

Szulczewska-Remi Aleksandra

Poznan University of Economics, Department of Controlling, financial analysis and valuation

autor

Dybioch Agata

Bibliografia

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).

Typ dokumentu

Bibliografia

Identyfikator YADDA

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