Social media and generation Y, Z – a challenge for employers

• Autorzy: Karasek Aneta , Hysa Beata

Identyfikatory

DOI

10.29119/1641-3466.2020.144.18

• Języki publikacji: EN

Abstrakty

EN

Purpose: The aim of this article is to identify the challenges that employers face when it comes to the use of social media (SM) at work in the context of expectations of future Generation Y and Z employees. Design/methodology/approach: A critical analysis of literature of the subject, research results and reports analysis. Findings: Literature as well as documents and reports analysis will allow to answer the following research questions: How important are social media for Generation Y and Z? What are the preferences and expectations of Generation Y and Z when it comes to future employers in terms of use of modern information technologies and social media at work? In what areas employers are currently using social media? What changes are necessary in human resources management to motivate and maintain Generation Y and Z employees? Originality/value: This study indicated the challenges that employers face when it comes to the use of social media (SM) at work in the context of expectations of future Generation Y and Z employees. From among these challenges, the authors paid attention to the need to increase the level of use of social media when it comes to employee management, the ability to create a positive company image in the social media and use these media to verify information on candidates applying for positions.

Słowa kluczowe

EN

generation Y; generation Z; social media; ICT; HRM

PL

pokolenie Y; pokolenie Z; Media społecznościowe; ICT; HRM

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2020
• Tom: z. 144
• Strony: 227--237
• Opis fizyczny: Bibliogr. 29 poz.

Twórcy

autor

Karasek Aneta

• UMCS, Faculty of Economics

autor

Hysa Beata

• Silesian University of Technology, Faculty of Organization and Management

Bibliografia

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).