The dynamics of new delivery forms development of grocery products in Poland - Frisco case study

• Autorzy: Romanowski Robert , Lemańczyk Joanna

Identyfikatory

DOI

10.29119/1641-3466.2022.156.30

• Języki publikacji: EN

Abstrakty

EN

Purpose: The coronavirus pandemic has a crucial influence on every human being in many areas of life, like education, professional work and state of health. Also, it impacts food consumption and dietary behavior of people. The purpose of the paper is to diagnose the dynamics of new e-grocery delivery formats development caused by Covid-19 in Poland. Design/methodology/approach: This study follows a mixed method approach, which is based on qualitative interviews, secondary statistics and case study of Frisco - the most successful Polish enterprise on e-grocery sector. Multi-level perspective was used to give a context for changes observed on Polish e-grocery market. Findings: The pandemic influenced the dynamics of the development of the e-grocery market in Poland, which follows the way how American e-grocery market performs. The landscape before Covid-19 pandemic was dominated by big players like Amazon and Walmart on the USA market, however big players like Piotr I Paweł and Tesco disappeared form the e-grocery market in Poland. During pandemic, in both countries a rapid growth of local suppliers was observed. In the USA, big players have been consolidating, however in Poland a previous small enterprise, Frisco, when became a market leader, was bought by big retail player - Eurocash. Frisco implements door-to-door deliveries format. However, some new delivery formats, like food parcel lockers, are implemented by big companies like InPost on Polish e-grocery market. Research limitations/implications: Due to the difficulties related to recruiting 8 American e-grocery consumers to the focus group, the authors decided to use smaller (4 people each) mini-groups. The method is adequate to map the general landscape. However, a quantitative study is needed to deepen the information on factors of new delivery formats’ development. This article analyzes companies that provide only general information published in public reports. Practical implications: The paper helps to understand the changes on Polish market in multi-level perspective. The time of the pandemic opened a window of opportunity for new delivery formats, such as food parcel lockers. The implementation of new delivery solutions was possible by observing more developed markets such as American or German one. The development of modern technologies and the general access of potential customers to the Internet also enabled the change of the existing model of traditional trade to e-grocery. Social implications: Many customers have discovered new shopping opportunities which has led to a permanent change in purchasing behavior. In this article, the authors compare the change in landscape of Polish and American e-grocery market during Covid-19 pandemic. Originality/value: The paper helps to understand the dynamics of new e-grocery delivery formats development caused by Covid-19 in Poland with multilevel perspective. Moreover, the change in e-grocery market landscape was described. It is needed to deepen the research by new format factors analysis and further observations, what will be the future of these new formats.

Słowa kluczowe

EN

e-grocery; food delivery; covid-19; multi-level perspective; food parcel locker

PL

e-sklep spożywczy; dostawa żywności; covid-19; perspektywa wielopoziomowa; paczkomat dla żywności

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2022
• Tom: z. 156
• Strony: 441--455
• Opis fizyczny: Bibliogr. 41 poz.

Twórcy

autor

Romanowski Robert

• Poznań University of Economics and Business

• https://orcid.org/0000-0002-8585-6806

autor

Lemańczyk Joanna

• Poznań University of Economics and Business

• https://orcid.org/0000-0002-6195-8568

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Uwagi

PL

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).