PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
Tytuł artykułu

The Research of the Factors Influence the Diffusion of Enterprise Innovational Activity Results

Autorzy
Treść / Zawartość
Identyfikatory
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The paper presents the results of the research and evaluation of the factors influence the diffusion of the enterprise innovation activity results. The author singled out: market volume of the diffusion object, market diversity, the level of market competence, the character of the object of diffusion, the quality and price of the object of diffusion, the level of development of market communications, the level of development of the management system of the enterprise-diffuser, the level of information safety development, the level of enterprise-diffuser creativity. The application of expert method (the method of the immediate evaluation and the method of pairwise comparisons) we have evaluated the validity and dimension of these factors influence on the process of diffusion. The results were statistically analysed using the program Statistica 8.0. Taking into account processed data of expert evaluations we have built a classification of the above mentioned factors influence the diffusion of the results of enterprise innovational activity according to the characteristics of the influence power, the environment of appearance, character and the ability to regulate.
Rocznik
Strony
97--104
Opis fizyczny
Bibliogr. 23 poz., rys., tab., wykr., wz.
Twórcy
autor
  • Department of Management and International Business, Lviv Polytechnic National University, Ukraine S. Bandery 12, 79013 Lviv, Ukraine
Bibliografia
  • 1. Anisimov Yu.P. and Borisenko I. 2000. Innovation management. VGTU. (in Russian).
  • 2. Baran S.J. and Dennis K.D. 2007. Theories of mass communication. Jagiellon University, Krakow, http://www.wuj.pl/page,produkt,prodid,58,strona,Teorie_ komunikowania_masowego,katid,27.html. (in Polish).
  • 3. Bass Frank M. 1969. A New Product Growth Model for Consumer Durables - Management Science Institute of Management Sciences, United States.
  • 4. Bogdanienko J. 2008. In the pursuit of modernity. Toruń, Dom Organizatora. (in Polish).
  • 5. Brzeziński M. 2001. Management of technological innovation and organizational: collective work. Centrum Difin, Warsaw. (in Polish).
  • 6. Chukhrai N.І. 2001. Prognostication diffusion of innovations in enterprise activity. Bulletin of Lviv Polytechnic National University, No 417. (in Ukrainian).
  • 7. Chukhrai N.І. 2012. Logistics support innovation activity. Scientific journal «Logistics: theory and praxis», Lutsk Technical National University, No 1 (2). (in Ukrainian).
  • 8. Coleman J.S. 1964. Introduction to mathematical sociology, Free Press of Glencoe.
  • 9. Hägerstrand T. 1967. Innovation diffusion as a spatial process. Postscript and translation by Allan Pred. Chicago: University of Chicago Press. http://onlinelibrary.wiley.com/doi/10.1111/j.1538-4632.1969.tb00626.x/pdf.
  • 10. Katz E. and Lazarsfeld P.F. 1955. Personal Influence: The Part played by People in the Flow of Mass Communications, Free Press, New York.
  • 11. Mahajan V. and Muller E. 1979. Innovation diffusions and new product growth models in marketing. Journal of Marketing, Vol. 43 (Fall).
  • 12. Maslyak P.O., Oliynik Ya.B. and Stepanenko A.V. 1996. Glossary Directory student with social economic geography of the world. Libra. (in Ukrainian).
  • 13. Moore G.A. 1991. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. Harper Business Essentials.
  • 14. Peres R., Muller E. and Mahajan V. 2010. Innovation diffusion and new product growth models: A critical review and research directions. International Journal of Research in Marketing, Vol. 27.
  • 15. Rogers E.M. 2003. Diffusion of innovations, 5th ed. New York: The Free Press.
  • 16. Rogers E.M. and Kincaid D.L. 1981. Communication Networks: Toward a New Paradigm for Research. New York: Free Press.
  • 17. Ryan B. and Gross N. 1943. The Diffusion of Hybrid Seed Corn in Two Iowa Communities. Rural Sociology, Vol. 8. https://lib.dr.iastate.edu/cgi/viewcontent.cgi/filename/article/1029/ Acceptance and Diffusion of Hybrid Corn Seed in Two Iowa Communities.pdf.
  • 18. Shamota H.М. 2011. Diffusion of innovations in Ukraine today. Problems and prospects of the banking system of Ukraine. No 31. http://archive.nbuv.gov.ua/portal/soc_gum/pprbsu/2011_31/11_31_32.pdf. (in Ukrainian).
  • 19. Schumpeter J.A. 1992. Theory of Economic Development. Capitalism, Socialism and Democracy. – Harvard Press.
  • 20. Tarde G. 1903. The Laws of Imitation. New York: H. Holt & Co., https://ia600502.us.archive.org/4/items/lawsofimitation00tard/lawsofimitation00tard.pdf.
  • 21. Toshihiko M. 2003. A Theory of Technology Diffusion. Department of Economics Concordia University and CIREQ, April 2003.
  • 22. Vankovych L.Ya. 2013. Concerning the etymology and the essence of diffusion of innovations. Economic and Management 2013. (in Ukrainian).
  • 23. Vankovych L.Ya. 2016. The classification of diffusion of results of innovative activity. Logistics, Bulletin of Lviv Polytechnic National University, No 846. (in Ukrainian).
Uwagi
Opracowanie ze środków MNiSW w ramach umowy 812/P-DUN/2016 na działalność upowszechniającą naukę (zadania 2017).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-95c5dad3-d1b6-423b-8b39-5ff616d385b1
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.