Pricing policy aspects in competitive fight between low-cost airlines on Kosice Airport

• Autorzy: Kelemen Miroslav , Pilát Marek , Makó Sebastián , Rozenberg Róbert , Tobisová Alica

Identyfikatory

DOI

10.2478/jok-2019-0017

• Języki publikacji: EN

Abstrakty

EN

Wizzair was the first low-cost airline to operate at Kosice Airport. From the beginning, it has shown exceptionally good results and the occupancy of its lines has been over 80%. The situation that took place in Vienna forced Wizzair to cancel the base in Kosice and to move the fleet to Vienna. Ryanair takes advantage of this change and enters the market with practically the same line as Wizzair from Kosice to London. The aim of this paper is to describe the situation at Kosice airport. The competitive fight between these two companies is visible from the very first moment when Ryanair introduced its flights at a much better price than Wizzair. The paper also focuses on the comparing these prices and fares as well as the profit over the period under review.

Słowa kluczowe

EN

Ryanair; Wizz Air; competition; fare

• Wydawca: Wydawnictwo Instytutu Technicznego Wojsk Lotniczych
• Czasopismo: Journal of KONBiN
• Rocznik: 2019
• Tom: Vol. 49, iss. 1
• Strony: 331--342
• Opis fizyczny: Bibliogr. 15 poz., rys., tab.

Twórcy

autor

Kelemen Miroslav

• Technical University of Kosice

autor

Pilát Marek

• Technical University of Kosice

autor

Makó Sebastián

• Technical University of Kosice

autor

Rozenberg Róbert

• Technical University of Kosice

autor

Tobisová Alica

• Technical University of Kosice

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