Motivations for hotels to undertake pro-ecological activities – opinions of hotel guests

• Autorzy: Borys Tadeusz , Bugdol Marek , Puciato Daniel , Geryk Marcin

Identyfikatory

DOI

10.34659/eis.2023.87.4.673

Warianty tytułu

PL

Motywacje do podejmowania działań proekologicznych przez hotele - opinie gości hotelowych

• Języki publikacji: EN

Abstrakty

EN

The cognitive objective of this paper is to assess the motives driving hotel owners and managers to implement environmentally friendly actions from the perspective of hotel guests. The empirical aim of the study materialises through investigations conducted on a sample of 1317 hotel guests in four provincial cities in Poland: Warsaw, Cracow, Wroclaw, and Opole. The study encompassed guests of six hotels classified as three-star establishments. The research methodology employed herein is a diagnostic survey using a questionnaire designed by the authors of this study. The survey was conducted between June and September 2021. In the concluding section of the paper, the analysis of the research allows for the formulation of conclusions. Among these conclusions, a notable observation is the assertion that guests have a remarkably low awareness regarding the impact of hotels on the natural environment. This finding contradicts the more optimistic assessments of such awareness that are found in various works within the field of hospitality. According to the authors, this conclusion could form the basis for educational initiatives and the initiation of mechanisms, including economic ones, aimed at elevating the knowledge level in this domain, not solely among hotel guests but also, perhaps predominantly, among hotel proprietors and managers. Nevertheless, the authors of this paper are cognizant of the exploratory nature of the conducted study, which may serve as a convenient foundation for subsequent, more in-depth investigations, particularly focusing on expanding the array of applied methodologies, significantly increasing the research sample size, and considering a broader range of respondent characteristics in the research.

PL

Celem poznawczym artykułu jest ocena motywów, którymi kierują się właściciele i menedżerowie hoteli w realizacji działań proekologicznych z perspektywy gości hotelowych. Cel empiryczny badania materializuje się poprzez badania przeprowadzone na próbie 1317 gości hotelowych w czterech miastach wojewódzkich Polski: Warszawie, Krakowie, Wrocławiu i Opolu. Badaniem objęto gości sześciu hoteli sklasyfikowanych jako obiekty trzygwiazdkowe. Zastosowaną metodą badawczą jest sondaż diagnostyczny z wykorzystaniem kwestionariusza opracowanego przez auto-rów niniejszego badania. Badanie przeprowadzono w okresie od czerwca do września 2021 r. Wśród wniosków z badań na szczególną uwagę zasługuje wyjątkowo niską świadomość dotyczącą wpływu hoteli na środowisko naturalne wśród gości. Odkrycie to stoi w sprzeczności z bardziej optymistycznymi ocenami tej świadomości, jakie można znaleźć w różnych pracach z zakresu hotelarstwa. Zdaniem autorów wniosek ten mógłby stać się podstawą inicjatyw edukacyjnych i uruchomienia mechanizmów, w tym ekonomicznych, mających na celu podniesienie poziomu wiedzy w tym zakresie nie tylko wśród gości hotelowych, ale także, a może przede wszystkim, wśród właścicieli i menedżerów hoteli. Autorzy niniejszego artykułu mają jednak świadomość eksploracyjnego charakteru przeprowadzonych badań, co może stanowić dogodną podstawę do dalszych, bardziej pogłębionych badań, ze szczególnym uwzględnieniem poszerzenia zakresu stosowanych metod, znacząco zwiększając wielkość próby badawczej oraz uwzględnienie w badaniu szerszego zakresu cech respondentów.

Słowa kluczowe

EN

environmental action; hotel; hotel guest; motivation

PL

działanie środowiskowe; hotel; gość hotelowy; motyw

• Wydawca: Fundacja Ekonomistów Środowiska i Zasobów Naturalnych
• Czasopismo: Economics and Environment
• Rocznik: 2023
• Tom: No. 4
• Strony: 1--21
• Opis fizyczny: Bibliogr. 43 poz., tab.

Twórcy

autor

Borys Tadeusz

• University of Zielona Góra, Faculty of Economics and Management,

• https://orcid.org/0000-0001-8804-4056

autor

Bugdol Marek

• Jagiellonian University, Faculty of Management and Social Communication

• https://orcid.org/0000-0001-9993-7765

autor

Puciato Daniel

• WSB Merito University Wrocław, Faculty of Finance and Management, Fabryczna Street 29-31, 53-609 Wroclaw, Poland

• https://orcid.org/0000-0002-2390-6038

autor

Geryk Marcin

• Silesian University of Technology, Faculty of Organization and Management

• https://orcid.org/0000-0003-4989-9785

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