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Comparison of Japanese and Chinese Clothing Evaluations by Experts Taking into Account Marketability

Wybrane pełne teksty z tego czasopisma
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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
To better understand the reasons for the marketability of clothing now designed and sold in China and Japan, we asked Japanese and Chinese experts to evaluate Chinese and Japanese brands of clothing currently for sale in the Japanese market. The marketability of the Chinese apparel items in the Japanese market was evaluated by the Japanese experts. Five Japanese jackets were purchased from a department store in Tokyo, and ten items of Chinese clothing were purchased from a department store in Beijing. Five of the Chinese clothing samples were judged as impossible to sell in Japanese department stores primarily because the sewing quality was incompatible with Japanese requirements, the designs were outdated, and the materials were of low quality. However, the other five Chinese clothing samples received high evaluations of marketability in Japan. We found that Japanese experts focused on general design and sewing finish, while Chinese experts considered more general design points. Thus, our results indicate that clothing is evaluated differently in Japan and China. We conclude that it is necessary to consider the respective evaluation points used in each country as we pursue globalisation.
Rocznik
Strony
67--76
Opis fizyczny
Bibliogr. 12 poz.
Twórcy
autor
  • Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Ueda, Nagano, Japan
autor
  • Division of Kansei and Fashion Engineering, Institute for Fiber Engineering (IFES), Interdisciplinary Cluster for Cutting Edge Research (ICCER), Shinshu University, Ueda, Nagano, Japan
autor
  • Interdisciplinary Graduate School of Science and Technology, Shinshu University, Japan
autor
  • Faculty of Textile Science and Technology, Shinshu University, Japan
Bibliografia
  • 1. Ministry of Economy, Trade and Industry of Japan. (2013). Recent trends in the textile and fashion industry. Retrieved July 3, 2013, http://www.meti.go.jp/committee/ summary/0004638/004_03
  • 2. Ministry of Economy, Trade and Industry of Japan. (2013) Recent trends in the textile and fashion industry. Retrieved July 3, 2013, http://www.meti.go.jp/committee/materials2/ downloadfiles/g9 1225f07j.pdf
  • 3. Masuda T. (2010). Over-quality problem concealed in the Japanese market, The Nihon Keizai Shimbun evening paper” JUJIRO.
  • 4. Sakaguchi M. (2006). The second period agenda to enter the Chinese market for the Japanese-apparel, Sen'i Torendo, November/December issue 2006, pp. 30-33.
  • 5. O'Cass A.& Siahtiri V. (2013). In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults Original Research Article, Journal of Retailing and Consumer Services, 20(6), 505-515.
  • 6. Zhang B. & Kim J. (2013). Luxury fashion consumption in China: Factors affecting attitude and purchase intent Original Research Article, Journal of Retailing and Consumer Services, 20(1), 68-79.
  • 7. Tai S. H.C. (2005). Shopping styles of working Chinese females, Journal of Retailing and Consumer Services, 12(3), 191-203.
  • 8. Laforet S. & Chen J. (2012). Chinese and British consumers' evaluation of Chinese and international brands and factors affecting their choice, Journal of World Business, 47(1), 54-63.
  • 9. Mellor D., Waterhouse M., Mamat N. H. b., Xu X., Cochrane J., McCabe M., & Ricciardelli L. (2013). Which body features are associated with female adolescents' body dissatisfaction? A cross-cultural study in Australia, China and Malaysia, Body Image, 10(1), 54-61.
  • 10. Luo Y., Parish WL & Laumann E. (2005). A populationbased study of body image concerns among urban Chinese adults, Body Image, 2(4) 333-45.
  • 11. Clothes industry network in China. (2013). Retrieved July 15, 2013, http://www.efuin.com/News/news_detail. aspx?ID=90983.
  • 12. Yano research institute Ltd., (2012). Analysis of the strategy of major companies and the actual situation of China fashion industry 2012, http://www.yano.co.jp/market_ reports/C53205600.
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-937fa87c-9487-42f8-94ab-60554ee5c7f6
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