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Impact of CSR deliberation for sustainability and spending patterns by Indian companies

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Corporate Social Responsibility and sustainability are two faces of a coin, CSR is an importance invisible activity all big business houses and corporate taking up for the betterment of the society and their own sustainability. CSR is applicable in a society for all business, but it is imperative in a developing country like India, where the availability of resources is limited for fulfilling the ever growing desires of the diversified society. CSR interventions have been making enduring changes in the lives of the underprivileged and making CSR a successful process. India is the first country in the world to have made CSR mandatory by constituting it in the Companies Act (VII Schedule) April 2014. As a result various CSR projects are carried out throughout the country. Now, the question is how do these business houses and corporate allocate their CSR funds, How do they spend their CSR funds, what are the bases on which these funds are devised and do they follow any strategic approaches in organizing these funds. This article emphasizes on answering the above questions through a conceptual research on the past studies and Governmental publications. Furthermore the study concludes with the implications of CSR in India and a model for organizing CSR which is used by companies is conferred.
Rocznik
Tom
Strony
107--118
Opis fizyczny
Bibliogr. 33 poz.
Twórcy
autor
  • CMR University, Bengaluru, India
  • Research Scholar – CMR University, Bengaluru, India
Bibliografia
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  • 3. Becker-Olsen, K.L., Cudmore, B.A., & Hill, R P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53.
  • 4. Bhattacharya, C.B., Sen, S., & Korschun, D. (2011). Leveraging corporate responsibility: The stakeholder route to maximizing business and social value. Cambridge University Press.
  • 5. Bhattacharya, C.B., Smith, N.C., & Vogel, D. (2004). Integrating social responsibility and marketing strategy: an introduction. California Management Review, 47(1), 6-8.
  • 6. Bowen, H.R. (1953). Social responsibilities of the businessman (No. 3). Harper Publishers.
  • 7. Carroll, A.B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38(3), 268-295.
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  • 10. Dezan Shira, & Associates (2017). Posted by India Briefing Written by. The article was first published in July 2012 and has been updated as per latest developments.
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  • 12. Flammer, C. (2015). Does corporate social responsibility lead to superior financial performance? A regression discontinuity approach. Management Science, 61(11), 2549-2568.
  • 13. Garbarino, E., & Johnson, M.S. (1999). The different roles of satisfaction, trust, and commitment in customer relationships. The Journal of Marketing, 63, 70-87.
  • 14. Harish Kumar (2012). Corporate Social Responsibility revisited. Indian Journal of Training & Development, xxxxll.1, 16-25.
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  • 18. Pérez, A., & Del Bosque, I.R. (2013). Measuring CSR image: three studies to develop and to validate a reliable measurement tool. Journal of Business Ethics, 118(2), 265-286.
  • 19. Pohle, G., & Hittner, J. (2008). Attaining sustainable growth through corporate social responsibility. New York: IBM Institute for Business Value.
  • 20. Rosenbaum, M.S. (2006). Exploring the social supportive role of third places in consumers' lives. Journal of Service Research, 9(1), 59-72
  • 21. Ross, J.K., Patterson, L.T., & Stutts, M.A. (1992). Consumer perceptions of organizations that use cause-related marketing. Journal of the Academy of Marketing Science, 20(1), 93-97.
  • 22. Rundle-Thiele, S. (2004). Customer satisfaction should not be the only goal. Journal of Services Marketing, 18(7), 514-523.
  • 23. Salmonededels, M.M.G., Crespo, A.H., & Bosqudele, I.R. (2005). Influence of corporate social responsibility on loyalty and valuation of services. Journal of Business Ethics, 61(4), 369-385.
  • 24. Seligman, A.B. (2000). The problem of trust. Princeton University Press.
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  • 26. Srivastava, V., Sahay, A., & Sahay, A. (2008). The Evolutionary Journey of CSR. 11th Annual Convention of Strategic Management Forum of India organized at IIT Kanpur. Available online http://www. iitk. Ac, 13.10.2017).
  • 27. Swaen, V., & Chumpitaz, R.C. (2008). Impact of corporate social responsibility on consumer trust. Rechercheet Applications en Marketing (English Edition), 23(4), 7-34.
  • 28. Tanuja (2015). International Journal of Management and Commerce Innovations, 3, 2, 493-499, www.researchpublish.com, Research Publish Journals CSR in the Indian scenario.
  • 29. Van Den Berg, H., & Lidfors, L. (2012). The effects of perceived CSR on Customer Loyalty: An empirical study into consumer behavior on the Swedish Chocolate market. Master Thesis. Linnaeus University, School of Business and Economics.
  • 30. Wagner, T., Bicen, P., & Hall, Z.R. (2008). The dark side of retailing: towards a scale of corporate social irresponsibility. International Journal of Retail & Distribution Management, 36(2), 124-142.
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Uwagi
PL
Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2019).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-9337c9af-a149-4134-87a2-6b87e19b4980
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