Greenwashing as a form of modern eco-marketing

• Autorzy: Astakhova Irina , Reznikova Tetiana , Astakhova Ekaterina

Identyfikatory

DOI

10.32933/Actalnnovations.34.1

• Języki publikacji: EN

Abstrakty

EN

The article analyzes development trends of ecological production traded internationally. It focuses on such forms of eco-marketing as greenwashing and highlights a set of tools that negatively affect the consumer perception of eco-products. It proposes a systematic approach to counter the greenwashing effect at different levels, forming the background for monitoring it and implementing effective countermeasures. Such a scientific approach affects the real environmental commitment of companies, strengthens the social responsibility of business and enhances economic efficiency.

Słowa kluczowe

EN

target consumers; ecological marketing; greenwashing types and tools; systematic approach; greenwashing countermeasures

PL

klienci; marketing ekologiczny; greenwashing

• Wydawca: Centrum Badań i Innowacji Pro-Akademia ; Ukrainian Academy of Sciences - Research and Development Centre for Industrial Problems of Development
• Czasopismo: Acta Innovations
• Rocznik: 2020
• Tom: no. 34
• Strony: 5--12
• Opis fizyczny: Bibliogr. 20 poz.

Twórcy

autor

Astakhova Irina

• Simon Kuznets Kharkiv National University of Economics, 9a Nauki Avenue, 61166, Kharkiv, Ukraine

autor

Reznikova Tetiana

• Simon Kuznets Kharkiv National University of Economics, 9a Nauki Avenue, 61166, Kharkiv, Ukraine

autor

Astakhova Ekaterina

• Federal State Budgetary Educational Institution of Higher Education "Vladivostok State University of Economics and Service", 41 Gogol St., 690014, Vladivostok, Russia

Bibliografia

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• [16] L. Acaroglu, What is Greenwashing? How to Spot It and Stop it. (2019). URL: https://medium.com/disruptive-design/what-is-greenwashing-how-to-spot-it-and-stop-it-c44f3dl30d55.
• [17] A. Priyanka, K. Aarti, Greenwashing: The Darker Side Of CSR, Indian Journal of Applied Research. 4. (2011). 61-66.
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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2021).