A study of creative industry entrepreneurial incubation

• Autorzy: Stefko R. , Steffek V.

Identyfikatory

DOI

10.17512/pjms.2017.15.2.23

Warianty tytułu

PL

Badanie inkubacji przedsiębiorczości przemysłu kreatywnego

• Języki publikacji: EN

Abstrakty

EN

The study seeks to explore the key start-up facilitation services of the incubation and co-working market in Toronto that are most in demand by individuals from creative industries services. The study aims to increase understanding of the market, the competitive features, and success factors while helping better define a sustainable value proposition. Primary data were collected through online surveys with students enrolled in Ryerson University creative programs and in-depth interviews with representatives of current incubator users in Toronto, Ontario, Canada. The five tiers (physical infrastructure, office support, access to capital, process support and networking) along with suggested optional services in conjunction to constant adaptation to the emerging future condition represent the basis for successful operation of a new entrant in the market place. The results provide a deeper understanding of the core services business incubation milieu generates for target clients.

PL

Badanie ma na celu zapoznanie się z kluczowymi usługami ułatwiającymi rozpoczęcie działalności na rynku inkubacji i współpracy w Toronto, których najbardziej potrzebują jednostki świadczące usługi w branżach kreatywnych. Celem badania jest lepsze zrozumienie rynku, konkurencyjności i czynników sukcesu, pomagając jednocześnie lepiej zdefiniować propozycję zrównoważonej wartości. Podstawowe dane zebrano za pomocą kwestionariuszy online z udziałem studentów uczestniczących w programach kreatywnych Uniwersytetu w Ryerson oraz pogłębionych wywiadów z przedstawicielami obecnych użytkowników inkubatorów w Toronto, Ontario w Kanadzie. Pięć poziomów (infrastruktura fizyczna, wsparcie biura, dostęp do kapitału, wsparcie procesów i łączność sieciowa) wraz z sugerowanymi opcjonalnymi usługami w połączeniu z ciągłą adaptacją do wyłaniającego się przyszłego stanu, stanowi podstawę pomyślnego działania nowego podmiotu na rynku. Rezultaty dostarczają głębszego zrozumienia podstawowych usług środowiska inkubacji przedsiębiorstw generowanych dla klientów docelowych.

Słowa kluczowe

EN

startup; business incubation; creative industry; networks of support

PL

startup; inkubacja przedsiębiorstw; przemysł kreatywny; sieci wsparcia

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2017
• Tom: Vol. 15, No. 2
• Strony: 250--261
• Opis fizyczny: Bibliogr. 36 poz., tab.

Twórcy

autor

Stefko R.

• University of Prešov in Prešov, Faculty of Management

autor

Steffek V.

• Ryerson University, Toronto
• Ph.D. Candidate at University of Prešov in Prešov, Faculty of Management

Bibliografia

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Uwagi

Opracowanie rekordu w ramach umowy 509/P-DUN/2018 ze środków MNiSW przeznaczonych na działalność upowszechniającą naukę (2018).