Proactivity, organizational trust and motivation in development potential of franchising companies

• Autorzy: Okręglicka Małgorzata , Lemańska-Majdzik Anna

Identyfikatory

DOI

10.29119/1641-3466.2024.191.27

• Języki publikacji: EN

Abstrakty

EN

Purpose: Franchising activities are highly specific, and research on improving the organization and management of human resources in such companies is rarely conducted due to the overestimation of the rigidity of the franchisee-franchisor agreement in terms of implementing appropriate attitudes and behaviors of organization members, including stimulating proactivity, building organizational support or motivating employees. Hence, the main aim of the study is to determine how motivation, organizational trust and proactivity affect a franchise company's development potential. Design/methodology/approach: The study had a form of questionnaire survey realized among 150 franchise businesses in 2022. The opinions of the respondents were gathered using a 5-point Likert scale. The study's respondents were chosen by purposeful random selection. Once the reliability indicator values had been accepted, a statistical study utilizing descriptive statistics, correlation indicators, and a multiple regression model had been completed. Findings: The research confirmed positive correlations between employee proactivity, organizational trust and internal motivation system and the development potential of franchising companies. The built multiple regression model indicated that these variables significantly influence the development potential of franchisees' companies - the whole model explained 42.8% of variation in the response. Research limitations: The main limitations of the study was not fully representative research sample, thus the study requires further confirmation. The quantitative nature of the study should be extended to include qualitative research explaining the examined relationships. Practical implications: For management practitioners, the development of management tools is recommended to improve internal organization and HR management, which should be created as a complementary element to principles of the franchising system rather than as competing one. Originality/value: The paper's contribution is visible by highlighting the significance of creating an organizational culture based on motivation, internal trust and proactivity in development of organization within the franchising network.

Słowa kluczowe

EN

motivation system; organizational trust; proactivity; development potential; franchising

PL

system motywacyjny; zaufanie organizacyjne; proaktywność; potencjał rozwojowy; franczyza

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2024
• Tom: z. 191
• Strony: 415--426
• Opis fizyczny: Bibliogr. 26 poz.

Twórcy

autor

Okręglicka Małgorzata

• Czestochowa University of Technology

• https://orcid.org/0000-0002-5806-2322

autor

Lemańska-Majdzik Anna

• Czestochowa University of Technology

• https://orcid.org/0000-0003-3484-3498

Bibliografia

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