Internet-based consumer co-creation experience of the new product development process

• Autorzy: Khrystoforova Viktoria , Siemieniako D.

Identyfikatory

DOI

10.2478/emj-2019-0021

• Języki publikacji: EN

Abstrakty

EN

The paper aims to explore consumer co-creation experience of new product development processes. Specifically, it is an attempt to determine the level of consumer engagement in an online co-creation process, identifying motives and reasons for the participation in new product development as well as understanding the types of Internet-based co-creation that are mostly preferred by consumers. The study used an online questionnaire and the CAWI method. The results of the research showed that consumers were interested in being involved in the co-creation of new product development. However, some consumers clearly expressed their reservations regarding participation because they felt lacking required knowledge.

Słowa kluczowe

EN

consumer co-creation; new product development; open innovation; Internet-based co-creation; co-creation experience

PL

współtworzenie konsumenta; rozwój nowych produktów; otwarta innowacja; współtworzenie przez Internet; doświadczenie współtworzenia

• Wydawca: Oficyna Wydawnicza Politechniki Białostockiej
• Czasopismo: Engineering Management in Production and Services
• Rocznik: 2019
• Tom: Vol. 11, no. 3
• Strony: 60--68
• Opis fizyczny: Bibliogr. 40 poz., rys.

Twórcy

autor

Khrystoforova Viktoria

• National Aviation University, Ukraine

autor

Siemieniako D.

• Bialystok University of Technology, Poland

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Uwagi

Błędne nazwisko autora w tekście artykułu, w PDFie: Siemeniako zamiast Siemieniako