Analysis of selected risk factors in trade fair decisions of exhibitors

• Autorzy: Proszowska Anita

Identyfikatory

DOI

10.32933/ActaInnovations.33.2

• Języki publikacji: EN

Abstrakty

EN

In the process of managing participation in fairs, a long-term vision, taking into account a number of non-financial dimensions of the assessment, makes it more complex and risky and, consequently it requires more attention. The article presents the parameters of the process of managing participation in fairs by the exhibitors studied, analyses the relationships between them and identifies key risk factors in trade fairs activity of exhibitors. The article describes the respondents' behaviours in the studied area and highlights the importance of non-financial elements determining the readiness of exhibitors to participate in the fair. The decisions to participate in fairs are more and more often made based, for example, on the assessment of cooperation with organizers. The possibility of achieving non-sales goals during the event is also becoming more and more important, even if the company has difficulty assessing the degree of their implementation.

Słowa kluczowe

EN

trade fairs; exhibitor; stakeholders; B2B

PL

targi; wystawcy; interesariusze; B2B

• Wydawca: Centrum Badań i Innowacji Pro-Akademia ; Ukrainian Academy of Sciences - Research and Development Centre for Industrial Problems of Development
• Czasopismo: Acta Innovations
• Rocznik: 2019
• Tom: no. 33
• Strony: 20--27
• Opis fizyczny: Bibliogr. 36 poz.

Twórcy

autor

Proszowska Anita

• AGH University of Science and Technology, Faculty of Management, Department of Enterprise Management, 10Th Gramatyka Street, 30-067 Krakow, Poland

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Uwagi

Opracowanie rekordu ze środków MNiSW, umowa Nr 461252 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2020).