The attitudes of young polish consumers towards energy costs of smart products

• Autorzy: Grzesiuk Aleksandra , Frąckiewicz Ewa

Identyfikatory

DOI

10.29119/1899-6116.2021.55.3

• Języki publikacji: EN

Abstrakty

EN

Introduction/background: The attitudes of young Poles towards smart products and their relationship with the costs of energy supplying smart products are the main research objects in this paper. The smart products market is developing very dynamically, including both simple everyday utility products and durable goods with a significant unit value. The authors point out the existence of a cognitive gap regarding the connection between attitudes towards smart products and attitudes towards using electricity. The authors emphasize that the use of smart products requires universal access to the possibility of topping up these products. Aim of the paper: The study aims to diagnose the attitudes of young Poles towards the location of power sources for smart products and the formalization of access to this power (determining the payer), which will allow in the future to conduct educational activities in the field of optimizing the use of natural resources (energy) as well as marketing activities of smart product suppliers. Materials and methods: The research was conducted on a group of young Poles in 2021 as online questionnaire. The presented results refer to pilot study in Poland. According to the authors, they have a high level of originality, as there are no previous studies in this area known. In turn, the social and economic problems related to the amount of energy consumed and its costs is a civilization challenge across the world. Results and conclusions: The results indicate disproportions in the knowledge and attitudes of young Poles towards costs of energy supplying smart products. Research hypotheses were positively verified. Young consumers do not see energy for smart products as “something” that has a price and must be paid for (access to it). The conducted research shows that young buyers are not conscious energy buyers and are not aware of the costs of purchasing energy. Moreover, according to the respondents, both now and in the future, access to electricity (sources of energy) that allow powering smart products should be free and universal. Electricity is a product that has a price, and most likely the cost of energy will increase. Hence, it is important to conduct campaigns to make young consumers aware of the cost of energy and the relationship between the use of smart products and energy costs.

Słowa kluczowe

EN

energy cost; smart product; young consumer; Poland

PL

koszt energii; inteligentny produkt; młody konsument; Polska

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Organizacja i Zarządzanie : kwartalnik naukowy
• Rocznik: 2021
• Tom: nr 3
• Strony: 33--48
• Opis fizyczny: Bibliogr. 31 poz.

Twórcy

autor

Grzesiuk Aleksandra

• Department of Economics, The West Pomeranian University of Technologies in Szczecin, Poland

• https://orcid.org/0000-0003-2519-6516

autor

Frąckiewicz Ewa

• Department of Management, University of Szczecin, Poland

• https://orcid.org/0000-0001-9009-9435

Bibliografia

• 1. Ajzen, I., Fishbein, M., Lohmann, S., Albarracín, D. (2019). The influence of attitudes on behavior. In: D. Albarracín, & B.T. Johnson (eds.), The handbook of attitudes, Vol. 1, Basic principles (pp. 197-255). Routledge: New York.
• 2. Armstrong, G., Kotler, P. (2016). Marketing. Wprowadzenie. Warszawa: Wydawnictwo Nieoczywiste.
• 3. DeLamater, J. (2014). Handbook of Social Psychology. Springer-Verlag GmbH.
• 4. Eurostat (2019). Young people living with their parents. https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Young_people_-_social_inclusion#Living_with_parents.
• 5. Eurostat (2021). Smart devices with Internet, https://ec.europa.eu/eurostat/databrowser/view/ISOC_CI_DEV_I__custom_1098813/default/table?lang=en, 27.06.2021.
• 6. Gajewski, M. (2007). Czynniki kształtujące wiedzę, wrażliwość i działania proekologiczne młodzieży – współczesne uwarunkowania świadomości proekologicznej. In: M. Grzegorczyk (ed.), Integralna Ochrona Przyrody (pp. 265-288). Kraków: Wydawnictwo Instytutu Ochrony Przyrody PAN.
• 7. Gracz, L., Ostrowska, I. (2014). Młodzi nabywcy na e-zakupach. Warszawa: Placed, p. 11.
• 8. Grzesiuk, A., Wanat, T. (2010). Consumer Ethics: Some Evidence From Young Consumers From Poland. Proceedings on the 9th International Marketing Trends Conference, Venice- Paris, ESCP Europe.
• 9. Guan, J., Lau, Y.-Y., Yang, H., Ren, L. (2021). To buy or not to buy: how young customers approach new smart products in the social media context. Young Consumers, https://doi.org/10.1108/YC-12-2020-1272.
• 10. GUS (2020). Płeć studentów. https://stat.gov.pl/obszary-tematyczne/edukacja/edukacja/ szkolnictwo-wyzsze-i-jego-finanse-w-2019-roku,2,16.html.
• 11. Herbst, M., Sobotka, A. (2014). Mobilność przestrzenna i społeczna w kontekście wyborów edukacyjnych. Warszawa: Instytut Badań Edukacyjnych (Educational Research Institute).
• 12. Jarosz, W., Brol, J., Jarzębska, B., Nowińska, Z., Przewoźnik, P. (2014). Postawa proekologiczna wyrazem troski o środowisko i własne zdrowie. http://www.ietu.katowice.pl/wpr/Dokumenty/Konferencje/Szczecin/postawa_proekologiczna_streszczenie.pdf, 22.12.2014.
• 13. Kwiatek, A., Skiba, M. (2017). Świadomość ekologiczna młodych ludzi. Zeszyty Naukowe Politechniki Częstochowskiej, Zarządzanie, nr 28, t. 2, pp. 127-136, http://www.zim.pcz.pl/znwz.
• 14. Lindzey, G., Aronson, E. (1985). Handbook of Social Psychology. New York: Random House.
• 15. Porter, M.E., Heppelmann, J.E. (2014). How Smart, Connected Products are Transforming Competition. Harvard Business Review, November, https://hbr.org/2014/11/how-smart- connected-products-are-transforming-competition, 01.06.2021.
• 16. Priporas, C.-V. (2020). Smart Consumers and Decision-making Process in the Smart Retailing Context through Generation Z Eyes. In: E. Pantano (ed.), Retail Futures (pp. 147-162). Bingley: Emerald Publishing Limited, https://doi.org/10.1108/978-1-83867- 663-620201017.
• 17. Radzymińska, M., Jakubowska, D., Mozelewski, W. (2015). Postawy i zachowania proekologiczne względem zagadnień środowiskowych. Handel wewnętrzny, 2(355), pp. 346-356.
• 18. Raff, S., Wentzel, D., Obwegeser, N. (2020). Smart Products: Conceptual Review, Synthesis, and Research Directions. Journal of Product Innovation Management, 37(5), pp. 379-404, https://doi.org/10.1111/jpim.12544.
• 19. Raport: Nastolatki 3.0 (2019). Warszawa: NASK Państwowy Instytut Badawczy, https://www.nask.pl/pl/raporty/raporty/2593,Raport-z-badan-quotNastolatki-30quot- 2019.html.
• 20. Report: Badanie konsumenckie dzieci i rodziców (2021). Warszawa: Urząd Komunikacji Elektronicznej, https://www.uke.gov.pl/akt/badanie-konsumenckie-dzieci-i-rodzicow- oraz-nauczycieli-2020,372.html.
• 21. Report: Badanie świadomości i zachowań ekologicznych mieszkańców Polski (2020). Warszawa: Ministerstwo Klimatu i Środowiska, https://www.gov.pl/web/klimat/badania-swiadomosci-ekologicznej.
• 22. Report: Barometr ekologiczny Polaków (2020). Bank Ochrony Środowiska, https://www.bosbank.pl/__data/assets/pdf_file/0021/30891/Barometr-ekologiczny- Polakow.-Co-robimy,-aby-chronic-srodowisko.pdf, 16.06.2021.
• 23. Report: Electromobility Meter (2021). https://pspa.com.pl/2021/informacja/licznik- elektromobilnosci-liczba-osobowych-samochodow-z-napedem-elektrycznym-w-polsce- przekroczyla-20-tys-sztuk/, 10.07.2021.
• 24. Report: Green Generation 2.0 (2021). Mobile Institute, https://mobileinstitute.eu/green# GreenGeneration_WspolnieNaRzeczZiemi_2021.pdf, 16.06.2021.
• 25. Report: Postawy ekologiczne. Badanie postaw i opinii Polek i Polaków (2020). Blue Media, https://bluemedia.pl/storage/eco/raport_eko_10lite.pdf, 17.06.2021.
• 26. Rudnicki, L. (2012). Zachowania konsumentów na rynku. Warszawa: PWE, pp. 64-66.
• 27. Stefaniuk, M. (2021). Environmental Awareness in Polish Society with Respect to Natural Resources and Their Protection (Overview of Survey Research). Studia Iuridica Lublinensia, vol. XXX, 2, pp. 357-379.
• 28. Szkolnictwo wyższe i jego finanse w 2019 r. [Higher education and its finances in 2019] (2020). Warszawa: Główny Urząd Statystyczny.
• 29. Vitell, S.J., Muncy, J. (2005). The Muncy-Vitell consumer ethics scale: A modification and application. Journal of Business Ethics, vol. 62, pp. 267-275.
• 30. Won-jun, L., Seungjae, S. (2018). Effects of Product Smartness on Satisfaction: Focused on the Perceived Characteristics of Smartphones. Journal of Theoretical and Applied Electronic Commerce Research, Vol. 13, Iss. 2, pp. 1-14.
• 31. Zied, M., Chouk, I. (2016). Drivers of consumers’ resistance to smart products. Journal of Marketing Management, DOI: 10.1080/0267257X.2016.1245212.