Research and scientific achievements as media events

• Autorzy: Matulewicz J.
• Języki publikacji: EN

Abstrakty

EN

This article explains how to make a media event out of the research or scientific achievement. Most popular reasons for meeting or not meeting with media are discussed first, to prove that every, even the most hermetic branch of science is mediagenic. The main problem is to prepare very well (or even better) such an event as meeting with the media. Then the following steps of the meeting with media are presented and analyzed.

Słowa kluczowe

EN

scientific research; scientific achievements; media events

• Wydawca: Wydawnictwa Naukowe Instytutu Lotnictwa
• Czasopismo: Prace Instytutu Lotnictwa
• Rocznik: 2012
• Tom: Nr 2 (223)
• Strony: 353---373
• Opis fizyczny: Bibliogr. 1 poz., rys., tab.

Twórcy

autor

Matulewicz J.

• Institute of Urban Development of Kraków, Management, Marketing and International Cooperation Department

Bibliografia

• 1. Strategic Guide to Successful Use and Dissemination of the Results of Research and Development Projects O. Mc Nerney (leading author), A. Stachowicz, P. Czupryński, E. Philpott, D. Kolman, D. Martin, E. Herrmann, 2009.