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Financial satisfaction achieved from offered services: the case of fitness trainers

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Purpose: An analysis was conducted regarding fitness trainers’ opinions on factors related to the profitability of rendered services. Answers to two research questions were sought: a) Is it possible to group respondents based on their opinions on the level of satisfaction from the achieved revenue and the profit margin on a standard service? b) Is there a relationship between respondents’ assignment to a specific group and the fact of conducting an additional business activity (not related to the fitness sector)? Design/methodology/approach: The study was based on the use of a structured questionnaire. The five-point scale and nominal variants of answers were used for the quantitative analysis of collected data. With regard to the nature of the surveyed subjects, non-representative sampling in the form of a snowball method was used. Findings: The results obtained reveal that, among trainers expressing satisfaction from the achieved revenue and the profit margin on a standard service, dominates the group of those, who do not conduct additional business activity and, conversely, among trainers expressing indecision and lack of satisfaction dominates the group of persons, who conduct such business activity. Research limitations/implications: The main research limitation derives from the sampling method – findings cannot be generalized on the whole population of fitness trainers. However, the obtained results shed new light on the conditions of conducting business activity by fitness trainers and formulate further research questions. Originality/value: Fitness trainers (especially those who conduct business activity) are not a popular topic of scientific work in this industry (the subject of fitness clubs dominates).
Rocznik
Tom
Strony
153--163
Opis fizyczny
Bibliogr. 26 poz.
Twórcy
  • Opole University of Technology. Faculty of Economics and Management
Bibliografia
  • 1. Afthinos, Y., Theodorakis, N.D., and Nassis, P. (2005). Customers' expectations of service in Greek fitness centers: gender, age, type of sport center, and motivation differences. Managing Service Quality: An International Journal, 15(3), 245-258. doi: 10.1108/ 09604520510597809.
  • 2. Andruszkiewicz, K., and Schulz M. (2018). Zasoby marketingowe jako fundament potencjału i aktywności innowacyjnej polskich przedsiębiorstw przemysłowych. Organizacja i Zarządzanie. Zeszyty Naukowe Politechniki Śląskiej, 129, 15-28. doi: 10.29119/1641-3466.2018.129.1.
  • 3. Batrakoulis, A. (2019). European survey of fitness trends for 2020. ACSM's Health & Fitness Journal, 23(6), 28-35. doi: 10.1249/FIT.0000000000000523.
  • 4. Bernat, P. (2019). Coopetition of services and the development strategy for competitive industries. Scientific Papers of Silesian University of Technology. Organization and Management Series, 138, 21-31. doi: 10.29119/1641-3466.2019.138.2.
  • 5. Breesch, D., Vos, S., and Scheerder, J. (2015). The financial viability of the fitness industry in Belgium. Sport, Business and Management: An International Journal, 5(4), 365-385. doi: 10.1108/SBM-12-2012-0052.
  • 6. Brown, Z. (2015). Challenging Times Ahead for fitness clubs. Retrieved from http://www.slideshare.net/ZachBrown6/2015-fitness-club-market-analysis-44931297, 29.08.2016.
  • 7. Chang, K., and Chelladurai, P. (2003). System-based quality dimensions in fitness services: development of the scale of quality. The Service Industries Journal, 23(5), 65-83. doi: 10.1080/02642060308565624.
  • 8. Cheng, K.M., Hsu, Ch.H., and Huang, Ch.H. (2012). A study on the application of 6-Sigma on the enhancement of service quality of fitness club. Quality & Quantity, 46(2), 705-713. doi: 10.1007/s11135-010-9424-7.
  • 9. Chiu, W.Y., Lee, Y.D., and Lin, T.Y. (2011). Innovative services in fitness clubs: personal trainer competency needs analysis. International Journal of Organizational Innovation, 3(3), 317-328.
  • 10. Dabija, D.C., Abrudan, I.N., and Postelnicu, C. (2015). Competitive strategies of fitness gyms in international business environment. Empirical findings through observation. Retrieved from https://www.researchgate.net/publication/307167389_Competitive_ strategies_of_fitness_gyms_in_international_business_environment_Empirical_findings_through_observation, 22.02.2020.
  • 11. Fitness industry in Poland 2019 – presentation for journalists [Rynek fitness w Polsce 2019 – prezentacja dla dziennikarzy]. Available online https://www.slideshare.net/Deloitte Polska/rynek-fitness-w-polsce-2019-prezentacja-dla-dziennikarzy, 11.04.2020.
  • 12. Iwankiewicz-Rak, B., and Rak, A. (2017). Usługi rekreacyjne fitness–cechy usług jako wartości dla klienta. Marketing i Zarządzanie, 2(48), 347-355.
  • 13. Kisielińska, J. (2009). Bezwzorcowa klasyfikacja obiektów w ekonomice rolnictwa. Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Problemy Rolnictwa Światowego, 8(23), 104-115.
  • 14. Komańda, M. (2016). Personal Trainer in the Fitness Industry in Poland. Exemplification of Business Model Components and Exploration of Domains of Innovativeness: Results of Preliminary Studies. In: I. Simberova, O. Zizlavsky and F. Milichovsky (Eds.), Smart and Efficient Economy: Preparation for the Future Innovative Economy. 21st International Scientific Conference Economics and Management (ICEM 2016). Proceedings of Selected Papers (pp. 557-563). Brno: University of Technology.
  • 15. Komańda, M. (2019). Wykorzystanie mediów społecznościowych w perspektywie modelu biznesu trenera z branży fitness [The use of social media in the perspective of the business model of a trainer from the fitness industry]. Katowice: Uniwersytet Ekonomiczny.
  • 16. Liu, Y., Özyer, T., Alhajj, R. and Barker, K. (2005). Integrating Multi-objective Genetic Algorithm and Validity Analysis for Locating and Ranking Alternative Clustering. Informatica, 29(1), 33-40.
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  • 18. Miragaia, D.A.M., and Constantino, M.S. (2019). Topics and research trends of health clubs management: will innovation be part of the fitness industry research interests? International Journal of Sport Management and Marketing, 19(1-2), 129-146.
  • 19. Polyakova, O., and Mirza, M.T. (2016). Service quality models in the context of the fitness industry. Sport, Business and Management: An International Journal, 6(3), 360-382. doi: 10.1108/SBM-04-2014-0015.
  • 20. Rafałko, S. (2019). Współczesny marketing w branży fitness. In: J. Batorski, and I. Perechuda (Eds.), Młodzi o sporcie 2019. Sportowe zarządzanie (pp. 125-134). Kraków: Uniwersytet Jagielloński. Instytut Przedsiębiorczości.
  • 21. Rousseeuw, P.J. (1987). Silhouettes: a Graphical Aid to the Interpretation and Validation of Cluster Analysis. Journal of Computational and Applied Mathematics, 20, 53-65.
  • 22. Rzemieniak, M. (2018). New tendencies in consumer behaviour – a marketing perspective, Organizacja i Zarządzanie. Zeszyty Naukowe Politechniki Śląskiej, 120, 163-169. doi: 10.29119/1641-3466.2018.120.13.
  • 23. Stosik, A. (2018). Współdziałanie międzyorganizacyjne na rynku usług fitness. Management Forum, 6(2), 34-37.
  • 24. Swaid, S.A., Khanfar, N.M., and Loudon, D. (2019). Developing a competitive marketing strategy: the case of a complete fitness gym. Competition Forum, 17(2), 258-266.
  • 25. Thompson, W.R. (2019). Worldwide survey of fitness trends for 2020. ACSM's Health & Fitness Journal, 23(6), 10-18. doi: 10.1249/FIT.0000000000000526.
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Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-8591b9bd-7b6a-421f-9224-4012aa43ab16
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