Effects of social marketing on attitudes and behavior related to road traffic in Hanoi city

• Autorzy: Nhung Ngo Thi Hong , Hai Do Huu , Dung Vu Tri , Thong Le Ngoc , Trung Pham Quang , Cuong Nguyen Hung

Identyfikatory

DOI

10.20858/tp.2023.18.1.16

• Języki publikacji: EN

Abstrakty

EN

Dangerous and risky actions while traveling on traffic routes that threaten the health, spirit and life of vehicle drivers and others. However, to raise community awareness, make them care about traffic safety behavior takes time and influence attitudes to create behavior change in a sustainable way. Research based on Ajzen’s theory of planned behavior [1, 2] and the theory of social marketing was conducted to identify the factors influencing the road traffic attitudes and behaviors of people in Hanoi and the degrees of their influence. The results show that road traffic attitudes are affected, in descending order, by partnership, resources, distribution, promotion, price, product, and public. The road traffic behavior of people is determined, in descending order, by age, moderator variables (the law and the validity of the law and weather), attitude, and education level. Based on the results, several recommendations to government officials and policymakers have been made.

Słowa kluczowe

EN

social marketing; attitude; behavior; road traffic

PL

marketing społeczny; postawa; zachowanie; ruch drogowy

• Wydawca: Wydawnictwo Politechniki Śląskiej
• Czasopismo: Transport Problems
• Rocznik: 2023
• Tom: T. 18, z. 1
• Strony: 193--202
• Opis fizyczny: Bibliogr. 25 poz.

Twórcy

autor

Nhung Ngo Thi Hong

• Vietnam Women’s Academy; No.68, Nguyen Chi Thanh Street, Dong Da District, Hanoi, Vietnam

• https://orcid.org//0000-0003-4983-3479

autor

Hai Do Huu

• Ho Chi Minh City University of Food Industry; 140 Le Trong Tan Str., Tan Phu Dist, Ho Chi Minh City, Vietnam

• https://orcid.org/0000-0001-5811-7154

autor

Dung Vu Tri

• National Economics University; 207 Giai Phong Road, Hai Ba Trung District, Hanoi, Vietnam

• https://orcid.org/0000-0003-0348-8315

autor

Thong Le Ngoc

• National Economics University; 207 Giai Phong Road, Hai Ba Trung District, Hanoi, Vietnam

• https://orcid.org/0000-0001-5209-2654

autor

Trung Pham Quang

• National Academy of Education Management, 31 Phan Dinh Giot Road, Thanh Xuan District, Hanoi, Vietnam

• https://orcid.org/0000-0003-1802-5997

autor

Cuong Nguyen Hung

• Vietnam Women’s Academy; No.68, Nguyen Chi Thanh Street, Dong Da District, Hanoi, Vietnam

• https://orcid.org/0000-0002-0597-7510

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