A hybrid multi-criteria decision-making technique for international market selection in SMEs

• Autorzy: Baena-Rojas Jose Jaime , Mackenzie-Torres Tania Margarita , Cuesta-Giraldo Guiovanny , Tabares Alexander

Identyfikatory

DOI

10.17512/pjms.2023.27.1.02

Warianty tytułu

PL

Hybrydowa wielokryterialna technika podejmowania decyzji dla wyboru rynku międzynarodowego w MŚP

• Języki publikacji: EN

Abstrakty

EN

Traditional market selection analysis relies purely on macroeconomic and political factors and fails to account for cultural aspects. Also, international market selection systematic models lack to incorporate hybrid techniques to systematically reduce the uncertainty by comparing results and examining the similarities and differences of the various approaches. The paper aims to present a multi-criteria decision-making model combined with a qualitative technique to make strategic decisions while selecting an international market. Using a hybrid approach, it was examined 18 coffee-producing SMEs to contrast the current multi-criteria model with the firms’ qualitative approach. Thus, the study offers novelty by incorporating a cultural dimension in a multi-criteria model and combining this quantitative approach with a qualitative approach to validate a hybrid approach and thus gain more reliable decision-making while selecting markets abroad. The contribution of the study is twofold. First, the study offers insights into international business by analyzing the relationship between international market selection and small and medium-sized enterprises from novel contexts. Second, the study proposes a multi-criteria decision-making model combined with a qualitative technique to make accurate and strategic decisions while selecting foreign markets.

PL

Tradycyjna analiza wyboru rynku opiera się głównie na czynnikach makroekonomicznych i politycznych i nie uwzględnia aspektów kulturowych. Ponadto, systematyczne modele wyboru rynków międzynarodowych nie uwzględniają technik hybrydowych, aby konsekwentnie zmniejszać niepewność poprzez porównywanie wyników oraz badanie podobieństw i różnic między różnymi metodami. Celem artykułu jest przedstawienie wielokryterialnego modelu decyzyjnego w połączeniu z metodą jakościową do podejmowania strategicznych decyzji przy wyborze rynku międzynarodowego. Wykorzystując podejście hybrydowe, zbadano 18 MŚP produkujących kawę, aby porównać obecny model wielokryterialny z metodą jakościową stosowaną przez firmy. W związku z tym badanie oferuje nowatorstwo poprzez włączenie wymiaru kulturowego do modelu wielokryterialnego i połączenie tej metody ilościowej z metodą jakościową w celu zweryfikowania techniki hybrydowej, a tym samym uzyskania bardziej wiarygodnego procesu decyzyjnego przy wyborze rynków zagranicznych. Opracowanie ma dwojaki charakter. Po pierwsze, oferuje ono wgląd w międzynarodowy biznes poprzez analizę relacji między wyborem rynku międzynarodowego a małymi i średnimi przedsiębiorstwami z nowych kontekstów. Po drugie, proponuje się wielokryterialny model podejmowania decyzji w połączeniu z techniką jakościową w celu podejmowania trafnych i strategicznych decyzji przy wyborze rynków zagranicznych.

Słowa kluczowe

EN

international market selection; multi-criteria model; SMEs; management

PL

wybór rynku międzynarodowego; model wielokryterialny; MŚP; zarządzanie

• Wydawca: Czestochowa University of Technology
• Czasopismo: Polish Journal of Management Studies
• Rocznik: 2023
• Tom: Vol. 27, No. 1
• Strony: 26--45
• Opis fizyczny: Bibliogr. 59 poz., rys., tab.

Twórcy

autor

Baena-Rojas Jose Jaime

• Fundación Univeritaria CEIPA, Colombia

• https://orcid.org/0000-0002-0915-4087

autor

Mackenzie-Torres Tania Margarita

• Universidad Autónoma de Manizales, Colombia

• https://orcid.org/0000-0002-4484-4921

autor

Cuesta-Giraldo Guiovanny

• Universidad Autónoma de Manizales, Colombia

• https://orcid.org/0000-0002-0573-7744

autor

Tabares Alexander

• Universidad de Medellín, Colombia

• https://orcid.org/0000-0001-9149-4584

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Uwagi

Opracowanie rekordu ze środków MEiN, umowa nr SONP/SP/546092/2022 w ramach programu "Społeczna odpowiedzialność nauki" - moduł: Popularyzacja nauki i promocja sportu (2022-2023).